Consumers Can Print Like Pros, at Home or on the Go, with New HP Printing Solutions

2008-07-15 06:45:00

PALO ALTO, Calif.–(EMWNews)–HP (NYSE:HPQ) today a nnounced new printers and printer technology that

enable users to add creative touches to images and produce stunning

photos and vivid documents, just like the pros.

Highlights of the announcement include:

  • Two stylish, compact and portable photo printers: one that boasts more

    than 300 creative features and the largest touchscreen available on

    any portable photo printer, and another that includes an adjustable

    display and prints photos up to 5 x 7 inches

    the only printer at its price to offer photos of this size.

  • A new five-ink printing system that achieves the print quality

    previously only offered by HPs six-ink

    systems while giving consumers better control over costs by requiring

    fewer cartridges to manage.

  • A home printer that enables printing from the web and features the

    five-ink printing system to deliver enhanced image quality and

    permanence, increased versatility and convenience, and the value of

    individual ink cartridges.

More details are available below and in an online press kit at www.hp.com/go/hpprintlikeapro.

New tools for personalizing prints on the go

The HP

Photosmart A630 Compact Photo Printer features a 4.8-inch

touchscreen the largest available on any

portable photo printer and includes more

than 300 ways to edit, draw, touch up and customize photos up to 5 x 7

inches with or without a PC.

The HP

Photosmart A530 Compact Photo Printer produces personalized,

lab-quality, smudge- and fade-resistant photos up to 5 x 7 inches,

anywhere. Users can get creative, for example, by adding borders and

clip art to create fun photo projects.

These versatile, energy-efficient printers have convenient fold-up paper

trays, adjustable displays and built-in handles; plus, with the optional

HP Bluetooth® adapter, users can wirelessly

transfer photos from a Bluetooth-enabled camera phone or other device.(1)

The HP Photosmart A630 and A530 Compact Photo Printers are expected to

be available in August priced at $149 and $99, respectively.(2)

Smart solution for everyday and web printing

The HP

Photosmart D5460 Printer prints vibrant, lab-quality photos and

laser-quality text documents with ease. The printer includes HPs

new five-ink printing system and several convenient features such as a

1.5-inch color display, memory card slots, an auto-engaging photo tray

and the ability to print photos and text directly onto CDs and DVDs,(3)

making printing photos and projects easier than ever.

The HP Photosmart D5460 also includes HP

Smart Web Printing, which enables simple, predictable printing from

the web. Customers can use this feature to save ink and paper and reduce

their environmental impact by combining multiple web pages onto one

printed page.(4)

The HP Photosmart D5460 Printer is currently available for purchase at

the affordable price of $99.(2)

Individual ink cartridge technology, additional affordable printing

options

Debuting in the HP Photosmart D5460 Printer, HPs

new five-ink printing technology gives customers more control over their

ink cartridge costs while delivering high-quality output for brilliant

photos and quickly prints everyday documents.

The printing system includes a single dual-drop-volume printhead that

delivers an extremely small drop size, allowing users to print finely

detailed images and graphics with smooth transitions.

The five-ink system includes four HP

564 dye-ink cartridges in cyan, magenta, yellow and photo black for

vivid color and black-and-white lab-quality photos. The fifth cartridge

contains black pigment ink for laser-quality black text on plain paper

and enhanced document quality when printing on ColorLok

(http://www.colorlok.com) paper.

With five individual ink cartridges, customers get the right ink

combination for each printing project, from photos to presentations.

Priced at $9.99 each,(2) the new HP 564 ink

cartridges allow customers to replace each ink cartridge separately as

needed.

Customers wanting even fewer cartridge changes and a better value for

frequent printing can choose high-capacity HP

564XL ink cartridges, which offer three times more black printed

pages and two times more color printed pages, for a 40 percent savings

on color printing compared with standard Original

HP ink cartridges.(5)

The HP

564 Photo Value Pack offers customers increased savings with 150

sheets of 4 x 6-inch HP

Advanced Photo Paper and four HP 564 ink cartridges filled with HP

Vivera inks in cyan, magenta, yellow and photo black, all in one

box. Priced at $35.99,(2) the HP 564 Photo

Value Pack creates prints for as little as $0.24 per photo.(6,

7)

Recycled plastics innovation with long-lasting printhead

The HP Photosmart D5460 printers

long-lasting, dual-drop-volume printhead introduces a new use for

recycled plastic. The printhead uses 55 percent recycled polyethylene

terephthalate (RPET) plastic, which is derived from Original HP ink

cartridges collected from customers through the HP

Planet Partners return and recycling program and other sources, such

as water bottles.

HP offers easy recycling of HP 564 cartridges at no extra charge through

Planet Partners, available for inkjet supplies in 42 countries and

territories around the world.(8) HP ensures

that all HP print cartridges collected through Planet Partners are

recycled responsibly never sending them to

a landfill.

Enhanced colors and permanence with improved HP Advanced Photo Paper

With HP 564 ink cartridges and HP Advanced Photo Paper, customers can

enjoy fast-drying prints with improved water and smudge resistance. Now,

with improved features such as deeper blacks and more vibrant colors, HP

Advanced Photo Paper enables customers to generate lab-quality, highly

vibrant color photo prints that dry instantly.

This mid-weight, durable paper has a sturdy photo feel and is available

in a wide range of sizes from 4 x 6 inches to 13 x 19 inches, with

glossy and soft-gloss finishes. When used with the new HP 564 inks, HP

Advanced Photo Paper demonstrates more than 60 years of display fade

resistance.(9)

More information about HPs printing

solutions launch is available in an online press kit at www.hp.com/go/hpprintlikeapro.

HP service and support

HP printers are backed by HP

Total Care, the companys comprehensive

service and support program. With HP Total Care, consumers

choices for convenient support include online support options such as

printer diagnostics and software driver updates with HP Printer Check;

real-time chat with a support agent; as well as 24/7 toll-free phone

support in English or Spanish.

About HP

HP focuses on simplifying technology experiences for all of its

customers from individual consumers to the

largest businesses. With a portfolio that spans printing, personal

computing, software, services and IT infrastructure, HP is among the

worlds largest IT companies, with revenue

totaling $110.4 billion for the four fiscal quarters ended April 30,

2008. More information about HP is available at www.hp.com.

Note to editors: More news from HP, including links to RSS feeds, is

available at www.hp.com/hpinfo/newsroom/.

(1) HP Bluetooth USB 2.0 Wireless Adapter not

included. Please purchase separately. Bluetooth capability may vary

depending upon device.

(2) Estimated U.S. street prices. Actual prices

may vary.

(3) Requires printable CD/DVD media. Not

included, sold separately.

(4) See operating systems and systems

requirements for compatibility.

(5) Compared with HP 564 Black/Color Ink

Cartridges. High-capacity cartridges not included; please purchase

separately.

(6) Actual cost may vary based on the retail

price, printer used, images printed and other factors.

(7) Average based on HP testing methodology and

continuous printing. Actual yield varies considerably based on content

of printed pages and other factors. More information about page yield is

available at www.hp.com/go/learnaboutsupplies.

HP 564 Black Ink cartridge for text printing not included; installation

necessary for printer operation.

(8) HP ink cartridge return and recycling is

available in 42 countries and territories around the world, covering 89

percent of the addressable market. Details are available at www.hp.com/recycle.

(9) Based on Display Permanence Rating by

Wilhelm Imaging Research Inc. or HP Image Permanence Lab. Details are

available at www.hp.com/go/printpermanence.

Bluetooth is a trademark owned by its proprietor and used by

Hewlett-Packard Company under license.

This news release contains forward-looking statements that involve

risks, uncertainties and assumptions. If such risks or uncertainties

materialize or such assumptions prove incorrect, the results of HP and

its consolidated subsidiaries could differ materially from those

expressed or implied by such forward-looking statements and assumptions.

All statements other than statements of historical fact are statements

that could be deemed forward-looking statements, including but not

limited to statements of the plans, strategies and objectives of

management for future operations; any statements concerning expected

development, performance or market share relating to products and

services; anticipated operational and financial results; any statements

of expectation or belief; and any statements of assumptions underlying

any of the foregoing. Risks, uncertainties and assumptions include the

execution and performance of contracts by HP and its customers,

suppliers and partners; the achievement of expected results; and other

risks that are described in HPs Quarterly

Report on Form 10-Q for the fiscal quarter ended April 30, 2008 and HPs other

filings with the Securities and Exchange Commission, including but not

limited to HPs Annual Report on Form 10-K

for the fiscal year ended October 31, 2007. HP assumes no obligation and

does not intend to update these forward-looking statements.

© 2008 Hewlett-Packard Development Company,

L.P. The information contained herein is subject to change without

notice. The only warranties for HP products and services are set forth

in the express warranty statements accompanying such products and

services. Nothing herein should be construed as constituting an

additional warranty. HP shall not be liable for technical or editorial

errors or omissions contained herein.

HP
Caitlin Roulston, +1-206-708-7651
caitlin.roulston@hp.com
or
Porter

Novelli for HP
Amy Smith, +1-206-770-7085
amy.smith@porternovelli.com
or
HP

Media Hotline
+1-866-266-7272
pr@hp.com
www.hp.com/go/newsroom

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