Partnership expands the reach of Cygnus editorial content



    FORT ATKINSON, Wis., Aug. 6 /EMWNews/ -- Cygnus Business Media, a

leading diversified business-to-business media company, announced today it

has partnered with DirectoryM and will provide more than 2,500 articles

into its Content Publishing Engine. The search directory --

Articles.DirectoryM.com -- is integrated into more than 200 local media

sites. Under the agreement, Cygnus Business Media's content can be accessed

through a search of local directories using keywords as well as searching

by category. The search will not only return content, but local business

contacts that carry a brand or product mentioned in the article will also

appear on the page.



    "Deploying our content through targeted search platforms provides local

b2b buyers industry expertise when evaluating purchasing decisions," says

Cygnus Business Media Co-CEO Carr Davis. "Contextual marketing is effective

and serves our mission to be the best in business-to-business media via the

web, in print, through custom marketing and through tradeshows."



    Cygnus Business Media serves 15 major markets including Agriculture &

Food; Aviation & Transportation; Building & Home Products; Construction

Equipment; Fire Rescue & EMS; Industrial & Manufacturing Equipment and

Supplies; Jewelry; Landscape & Grounds Maintenance; Law Enforcement;

Photography & Imaging; Printing; Security; Sporting Goods & Recreation;

Technology; and Vending Equipment & Services. Using DirectoryM's

technology, Cygnus articles within the Content Publishing Engine will

include links back to the websites that originally published the articles

as well as incorporate RSS feeds that can push articles to interested users

insuring qualified traffic, targeted demographics and measurable results.



    "We now have the infrastructure to deliver measurable gains to Cygnus

Business Media's interactive strategy," said Panos Bethanis, CEO of

DirectoryM. "These are challenging times for all publishers as they seek to

locate unique syndication and boost revenue. We provide a platform that

builds a unique audience and defends revenue while expanding a brand's

reach. Our publisher partners are extremely pleased with our model."



    "DirectoryM has built a compelling local search platform to attract

users looking for premium b2b content," adds Davis. "Combining our

award-winning content with this platform is another step forward in

executing our strategy to leverage that content for new markets on the

web."

    About DirectoryM



    Based in Cambridge, Mass., DirectoryM provides one of the

fastest-growing local advertising platforms on the Web. The DirectoryM

network reaches visitors at more than 200 regional media sites and garners

more than 5 million unique visitors each month looking to find quality

services quickly, compare local providers, and interact directly with small

to mid size businesses throughout the country. Founded in 2002, the company

was purchased by its employees and relaunched in January, 2008. More

information can be found at http://www.DirectoryM.com.



    About Cygnus Business Media



    Cygnus Business Media is an internationally-recognized

business-to-business media company with a diverse portfolio of products

reaching more than 5 million professionals annually. Cygnus Publishing,

which includes print, interactive and custom marketing services, and Cygnus

Expositions, provide comprehensive, integrated advertising and marketing

programs for Cygnus' valued customers and clients. The company's products

help you enhance brand identity, generate sales leads, build product

awareness, generate sales and strengthen customer/client relationships. For

more information on how Cygnus Business Media can help you achieve your

advertising and marketing objectives, visit http://www.cygnusb2b.com.