CAMBRIDGE, MA–(EMWNews – July 23, 2008) – Dataupia

Corporation today announced that it has been named as a finalist for

the Mass Tech Leadership Council’s 2008 Technology Leadership Awards in the

Emerging Innovative Company of the Year category. The Mass Technology

Leadership Awards honor Massachusetts companies and individuals who best

exemplify leadership and excellence in business and technology. The

Technology Leadership Awards recognize outstanding achievement in both the

development and deployment of information technologies that address

critical business issues.

The Dataupia Satori Server data management

system is an all-in-one solution — server, storage and optimization

software packaged as a data warehouse

appliance. Dataupia’s solution addresses business agility in multiple

ways including adaptability pertaining to business and operational changes

such as increased users or queries, as well as data-retention and data

access regulation compliance. Specifically, the Dataupia Satori Server is

designed to deliver persistent access to as much data as an organization

needs, while allowing for massively parallel processing for complex joins,

data exploration, point queries, interactive reporting functionality, and

continuous and seamless scalability.

“Being chosen as a Mass Technology Leadership Council finalist is rewarding

and a reminder of how innovation and excellence in technology can

distinguish a company such as Dataupia,” said Foster Hinshaw, chief

executive officer, Dataupia. “Businesses that succeed in today’s

information age are those that focus on operating efficiency and have a

superb understanding of their customers’ buying preferences. Dataupia is

committed to developing cutting-edge technology to help businesses close

the gap on reaching the nirvana of one-to-one personalized products and

services.”

The award winners will be announced at the Fall Awards Gala, October 23,

2008, at the Sheraton Boston.

About Dataupia

Dataupia brings a strong record of industry leadership to addressing the

growing gap between the massive volumes of stored data and the portion that

a business can use to its benefit. By architecting specialized software and

industry-standard hardware into a highly cost-effective and intelligent

appliance, Dataupia’s solution will amplify an organization’s existing

information systems to provide deeper access into their data universe and

more comprehensive business insight.

Founded in 2005, Dataupia is backed by Polaris Venture Partners, Valhalla

Partners, and Fairhaven Capital. Learn more at www.dataupia.com.