Simple, Efficient and Cost-effective Tool Requires No Additional Marketing

                              Dollars or Staff



    ORANGE COUNTY, Calif., Aug. 6 /EMWNews/ -- DealerSocket,

Orange County's second fastest growing company and the 37th fastest growing

nationally (Deloitte & Touche), today announced the immediate availability

of MoneyMaker, an efficient, cost-effective and simple to use data mining

software tool enabling auto dealers to quickly increase profits by

leveraging their existing customer data. In just days, dealers can be up

and running on MoneyMaker, either as a component of DealerSocket CRM or as

a stand-alone product for their dealerships.



    "We are thrilled to offer this fast, easy and affordable tool enabling

dealers to quickly increase profits by utilizing their existing customer

data, rather than having to spend money on additional marketing efforts or

staff," said Jonathan Ord, DealerSocket Co-Founder and CEO. "In today's

economic climate, it's critical for dealers to leverage their existing

resources to the fullest. Every dealership has data, and that's all they

need for MoneyMaker to begin immediately increasing their revenue."



    Quickly and easily implemented, MoneyMaker's powerful data mining

capabilities provide dealers with a detailed picture of up-sell

opportunities with their current customers based on factors such as those

"in equity" in their vehicles, current payment, or a customer's APR. From a

simple drop-down menu, dealers can choose from eight pre-defined queries or

can easily build their own.



    In just seconds, query results are returned and can be bounced off

Kelley Blue Book. Dealers can then take those results, which can also be

saved, emailed or exported to Excel, and communicate immediately with the

identified customers directly from MoneyMaker through a variety of campaign

options, including: email, pre-recorded or custom call blast,

DealerSocket's Call Center or a multi-step campaign.



    A drop down list allows dealers to see all campaigns currently running.

By simply clicking on a campaign choice, a dealer can enroll the customer

in real-time in any campaign they choose. MoneyMaker's intuitive interface

also enables dealers to easily create a new campaign in just minutes.

Should they select the live call center option, MoneyMaker allows dealers

to choose from a list of existing call scripts or define a new one,

including the call date, duration and start time.



    Available either as a component of DealerSocket CRM or as a stand-alone

product, MoneyMaker requires no additional time or resources, and can scale

to handle the largest databases quickly and easily. When an administrator

logs on via the Internet, MoneyMaker immediately goes to work. With only a

few clicks, dealers are able to quickly:






    IDENTIFY CUSTOMERS

    -- To lower a current payment

    -- That are "in Equity" in their current vehicle

    -- To lower a customer's APR

    -- Based on lease or finance terms, programs and/or banks

    -- That have not been in to service in over X months

    -- That have purchased but not yet serviced their vehicle

    -- Based on birthdays

    -- Based on vehicle anniversary



    COMMUNICATE



    Dealers can then automatically communicate with the identified

customers via:




    -- Email

    -- DealerSocket Call Center

    -- Print

    -- Pre-recorded or Custom-recorded Call Blasts

    -- Multi-step Campaigns



    MEASURE



    MoneyMaker also provides dealers with real time tools to understand the

ROI on every communication -- driving continuous improvement and cost

savings.



    MoneyMaker is available now. For more information, visit:

http://www.dealersocket.com/products/moneymaker/. Once there, sign up for a

free webinar and experience firsthand what this exciting new data mining

tool can do for your dealership.






    MoneyMaker Webinars:

    Tuesday, August 12th @ 8am PDT

    Thursday, August 21st @ 10am PDT

    About DealerSocket



    DealerSocket provides the most comprehensive Customer Relationship

Management solution available today in the automotive dealership market.

More than 25,000 users at over 500 dealerships throughout the U.S., Canada,

U.K. and Australia now leverage the company's CRM solution to optimize and

manage marketing activities, sales processes, customer satisfaction and

retention, and service department operations. Based in San Clemente,

California, the company has won numerous awards and industry recognition,

including being named Best Overall Company in the 2008 International

Business Awards. DealerSocket is recognized by Deloitte & Touche as the

37th fastest growing company in North America. More information is

available at http://www.dealersocket.com






     Agency Contact:                      Company Contact:

     Shellie Pierce                       Jonathan Ord

     Blue Flame 6                         DealerSocket

     866-860-2687                         949-900-0300

     [email protected]               [email protected]