SAN FRANCISCO, Aug. 4 /EMWNews/ -- Diboll & Associates Marketing and Public Relations today announced that it was appointed Agency of Record for Lemnis Lighting, Inc. Lemnis focuses on sustainable lighting solutions based on LED, and its Pharox bulb is the early entrant in the residential LED bulb market. () Diboll & Associates, which began work on the account during its pre-launch quiet period, has launched Pharox in the U.S. in a strategically designed, phased communications program. One early success was Newsweek's naming the Pharox "One of Ten Fixes for the Planet." Program components include a strong digital media element, as well as strategic partnerships, media relations, speaking positions and testing program. "The Diboll & Associates team's extensive experience with green and consumer clients, combined with its broad-based capabilities, made them a clear choice," said Warner Philips. "Diboll & Associates is helping us generate awareness for our entry into the U.S. market and to educate audiences on the superior benefits of LED bulbs." "We are delighted to add Lemnis Lighting to Diboll & Associates' portfolio of green and consumer clients," said Alison Diboll, president, Diboll & Associates Marketing and Public Relations. "Lemnis Lighting's forward-thinking vision for the environmental movement, combined with its company-wide support for Public Relations initiatives, has already created a successful partnership."
About Diboll & Associates Marketing and Public Relations Diboll & Associates Marketing and Public Relations was founded in 1997 in San Francisco to develop imaginative, original communication programs. The agency represents companies in technology, healthcare, consumer and professional services spaces including Amazon.com, Hewlett-Packard, Interdean.Interconnex, LECG, Pay By Touch, Pillar To Post, Red Rock Ventures, and more. For more information please visit http://www.dibollandassociates.com. About Lemnis Lighting, Inc. Based in The Netherlands and San Francisco, Lemnis was launched in 2005 as a joint-venture between Gemex Consultancy BV and Tendris Holding BV. Built upon the core mission of energy efficiency, Lemnis brings LED enhanced lighting -- the future of lighting technology -- to homes, offices and cities to significantly reduce carbon footprint. Lemnis Lighting was founded by two great-grandsons of Anton Philips, the founder of Philips Electronics. For more information, please visit http://www.lemnislighting.com.
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