Diboll & Associates Marketing and PR Selected For U.S. Launch Of Lemnis Lighting’s Pharox LED Bulb

2008-08-04 04:32:00

    SAN FRANCISCO, Aug. 4 /EMWNews/ -- Diboll & Associates Marketing and

Public Relations today announced that it was appointed Agency of Record for

Lemnis Lighting, Inc. Lemnis focuses on sustainable lighting solutions

based on LED, and its Pharox bulb is the early entrant in the residential

LED bulb market.



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    Diboll & Associates, which began work on the account during its

pre-launch quiet period, has launched Pharox in the U.S. in a strategically

designed, phased communications program. One early success was Newsweek's

naming the Pharox "One of Ten Fixes for the Planet." Program components

include a strong digital media element, as well as strategic partnerships,

media relations, speaking positions and testing program.



    "The Diboll & Associates team's extensive experience with green and

consumer clients, combined with its broad-based capabilities, made them a

clear choice," said Warner Philips. "Diboll & Associates is helping us

generate awareness for our entry into the U.S. market and to educate

audiences on the superior benefits of LED bulbs."



    "We are delighted to add Lemnis Lighting to Diboll & Associates'

portfolio of green and consumer clients," said Alison Diboll, president,

Diboll & Associates Marketing and Public Relations. "Lemnis Lighting's

forward-thinking vision for the environmental movement, combined with its

company-wide support for Public Relations initiatives, has already created

a successful partnership."



    About Diboll & Associates Marketing and Public Relations



    Diboll & Associates Marketing and Public Relations was founded in 1997

in San Francisco to develop imaginative, original communication programs.

The agency represents companies in technology, healthcare, consumer and

professional services spaces including Amazon.com, Hewlett-Packard,

Interdean.Interconnex, LECG, Pay By Touch, Pillar To Post, Red Rock

Ventures, and more. For more information please visit

http://www.dibollandassociates.com.



    About Lemnis Lighting, Inc.



    Based in The Netherlands and San Francisco, Lemnis was launched in 2005

as a joint-venture between Gemex Consultancy BV and Tendris Holding BV.

Built upon the core mission of energy efficiency, Lemnis brings LED

enhanced lighting -- the future of lighting technology -- to homes, offices

and cities to significantly reduce carbon footprint. Lemnis Lighting was

founded by two great-grandsons of Anton Philips, the founder of Philips

Electronics. For more information, please visit

http://www.lemnislighting.com.





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