Today's clean diesels are Good, Clean, Fun and will race at the 2008

  Detroit Sports Car Challenge Saturday, Aug. 30, on Detroit's Belle Isle



    FARMINGTON HILLS, Mich., Aug. 11 /EMWNews/ -- Would you consider

buying a clean diesel passenger vehicle? What if owning a clean diesel

vehicle translated into savings for your pocket book and helped protect the

environment, without sacrificing vehicle performance?



    If you are in the Detroit area on Labor Day weekend, make your way to

Detroit's beautiful Belle Isle where you will have a chance to see clean

diesel technology in action. The Audi R10 TDI racecar with Bosch clean

diesel technology will be showcased at the 2008 Detroit Sports Car

Challenge.



    "Many consumers still have outdated perceptions of diesels," said Dr.

Johannes-Joerg Rueger, vice president, engineering, diesel systems, Robert

Bosch LLC. "You can learn more about clean diesel vehicles on Belle Isle

and see for yourself that today's diesel passenger vehicles are fuel

efficient, clean and provide drivers with greater performance than

comparable gasoline vehicles. We call this diesel advantage: Good, Clean,

Fun."



    Good



    Diesel passenger vehicles offer 30 percent better fuel economy, on

average, compared to gasoline passenger vehicles, which means consumers

make fewer trips to the pump. As a matter of fact, consumers save money

every time they go to the pump even though diesel fuel prices are currently

higher when compared to gasoline fuel. For example, the most recent (Aug.

4) national average fuel prices are $3.88 for gas and $4.50 for diesel.

Factoring in diesel's 30 percent fuel economy improvement is like paying

$3.15 a gallon for diesel -- that translates into $.73 less per gallon of

diesel fuel as compared to gasoline fuel.



    Clean



    Diesel passenger vehicles, when compared to gasoline vehicles, benefit

the environment by reducing greenhouse gas emissions by up to 25 percent.

Today's clean diesel vehicles comply with all U.S. emission regulations.

With particulate filters, what comes out of the tailpipe (exhaust gas)

typically contains fewer particles than the air entering the vehicle's

engine -- the particulate filter literally acts as a cleaner.



    Fun



    Diesel passenger vehicles offer a premium performance experience due to

a 50 percent increase in torque (especially at low rpm) -- the force that

allows cars to accelerate smoothly and powerfully -- compared to gasoline

passenger vehicles. This premium performance experience includes increased

acceleration and power at the point of acceleration as well as an ability

to tow heavier loads for longer periods of time, compared to gasoline

vehicles.



    "Diesel engines are a durable, fuel-efficient and eco-friendly

powertrain option that provides superior performance. For American drivers

who want to save money at the pump without sacrificing their driving

experience, diesel is a great option," said Rueger. "Regardless of what you

drive, for families who want to save money and have fun on Labor Day

weekend the Grand Prix and City of Detroit will have a host of family

friendly activities accessible to many people in Michigan, Indiana and

Ohio, all on less than a tank of gas."



    Diesel technology supplied by Bosch has played a key role in helping

the Audi Racing Team and the Audi R10 TDI achieve success in the American

Le Mans Series. The Audi R10 TDI vehicles finished second and third in the

2007 Detroit Sports Car Challenge and will be competing in the 2008 race

series. Worldwide, the Audi R10 has won numerous races including the past

three 24 Hours of Le Mans race.



    For more than 75 years, Bosch has led the way in making diesel

advantages a reality through major technology advancements. Over the last

decade, Bosch has introduced technology that dramatically improves

performance while making diesels clean, quiet and efficient. Bosch

technology for diesel engines includes high-pressure common rail and unit

injector systems, both vital to emissions reduction, and improved

performance and fuel economy. The company is currently working with many

automakers to advance the understanding and adoption of clean diesel

technology. For more information on clean diesel technology benefits, visit

http://www.bosch-diesel.us .



    The Bosch Group is a leading global supplier of technology and

services. In the areas of automotive and industrial technology, consumer

goods, and building technology, some 271,000 associates generated sales of

46.3 billion euros (over $63 billion) in fiscal 2007. The Bosch Group

comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional

companies in roughly 50 countries. This worldwide development,

manufacturing, and sales network is the foundation for further growth. Each

year, Bosch spends more than 3 billion euros for research and development,

and applies for over 3,000 patents worldwide. The company was set up in

Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision

Mechanics and Electrical Engineering."



    In North America, the Bosch Group manufactures and markets automotive

original equipment and aftermarket products, industrial automation and

mobile products, power tools and accessories, security technology,

thermo-technology, packaging equipment and household appliances. Bosch

employs approximately 25,000 associates in more than 70 locations

throughout the U.S., Canada and Mexico, with reported sales of $9.5 billion

in fiscal 2007. For more information on the company, visit http://www.boschusa.com

.