Direct Response Concepts announced today the release of its City Rewards Mobile platform (www.cityrewardsmobile.com). David Moore, Chairman and CEO of DRC, stated that the concept has been in the works for a few years.

Charlotte, NC (EMWNews) July 21, 2008 — Direct Response Concepts announced today the release of its City Rewards Mobile platform (www.cityrewardsmobile.com). David Moore, Chairman and CEO of DRC, stated that the concept has been in the works for a few years, and is now complete and operational in 19 cities. The concept complements the Direct Response Concepts City Rewards Program (www.cityrewardsprogram.com). Current advertisers of City Rewards Program Franchisees/Licensees can now send text message coupons to consumers via the websites. The coupons are available on demand, and users can now choose to print the coupons or have them sent directly to their cell phone. City Rewards Program has delivered over $4 million to date in coupons and savings to consumers.

Direct Response Concepts is a new and upcoming company and brainchild of David Moore, who started the original concept in Charlotte, NC in 2001. Moore decided to start Direct Response Concepts to franchise out the original concept (www.charlottecoupons.com) in December of 2007. DRC is quickly becoming a leader in online coupon distribution with 19 new cities in the United States utilizing the City Rewards Program technology since December of 2007.

Rob Warren, Vice President of New Market Development for DRC, stated that he has never seen any concept catch on so quickly. Warren spends 90% of his time taking incoming communications from individuals asking to be a part of the program from cities all over the globe.

Ray and Ashley Schwartz in Eastern TN are one of the newest City Rewards Program Licensees. They began actively selling the City Rewards Program in February 2008. The Schwartzs added a record number of local advertisers in the short five months they have been selling in their territory. The demand for the service is so great that they have a waiting list of advertisers wanting to sign up. Moore stated that the Schwartzs are one of the most valuable Licensees and even though they are new to the program, has invited them to be on the DRC Advisory Board because of their quick success.

For Franchising and Licensing information, please visit the Direct Response Concepts website, www.directresponseconcepts.com