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Douentza makes Beautifully Crafted Apparel for the Perfectly Imperfect Man

Recently recognized as an emerging brand to watch by Gear Junkie, Douentza launches with a best-in-class premium pant for men

Pontiac, Michigan Jun 13, 2024 ( – Men who love comfort, hate doing laundry and don’t mind looking good have a better Greatest Trouser Option. After over a year of testing, Douentza launched in Pontiac, MI, with its flagship product – the GTO Pant. What began as locally made, comfy sweats evolved into a Globe-Trotting Odyssey to source the most cutting-edge technical fabric, produce at the best factories, and create a true performance pant that can compete with market leaders. The GTO Pant combines the latest innovations from the Golf, Travel, and Outdoors sectors into a versatile, comfortable, and stylish design that can be worn everywhere doing anything. Highlights include:

Advanced fabric sourced from Japan – stronger than denim, softer than cashmere
Lightweight, easily packable, and stretchy but still structured enough for formal occasions
Diamond crotch gusset for added mobility and comfort with room to move
6 pockets including 3 zippered and two hidden phone pockets
Anti-stain, water repellent DWR coating, wrinkle resistant, quick dry, breathable
Tapered Chino style that can be dressed up for work or dressed down for after work

“We’re proud of the product but we’re most energized long-term about creating an accessible rather than aspirational brand for men” comments Antony Paul, Cofounder and Brand Manager at Douentza. “While we admire the yoga-loving, surfing, golfing outdoorsman that many brands portray, we think most men are a little less perfect in real life. This pant and brand is for them,” he adds.

Whether it’s a farmer driving a tractor during harvest, a consultant flying economy across the Pacific, or a real estate agent rushing between showings, Douentza believes all men can appreciate comfort and effortless style regardless of their differences. Rather than being boxed into arbitrary marketing niches, Douentza seeks out the latest innovations from around the world and different sectors (travel, golf, activewear, etc.) to create best-in-class products that appeal to core values that all men can appreciate – simple style, insane comfort, easy maintenance, premium quality. The GTO Pants are versatile enough for whatever life throws at you; men have worn them to weddings, traveling, golfing, the office, and even the delivery room.

The Douentza GTO Pants are available online on their website for $99 with free shipping throughout the continental United States.


We make beautiful products. For men. Well designed. Simple. Timeless. And crafted with the best materials from all over the world. Douentza is based in Pontiac, MI, and named after a small town at the edge of the Sahara Desert where the road to Timbuktu begins. Both are overlooked corners of the world that have experienced challenges but have their own unique beauty and resilience if you dig deeper. No one expects a premium product to emerge from either place. Which is why we’re doing it. To create best-in-class products that can compete at the highest level without losing sight of where we came from and how we got there. When you try one of our products, we want you to feel that no matter what happens the rest of the day, you’ve already made one great decision.

For additional information please visit our website, or find us through our social pages: Instagram and Facebook.

Source :Douentza

This article was originally published by IssueWire. Read the original article here.


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