Dr. Beth Brooks Authors Nurse Leader Article “Using Online and Emerging Media in Nurse Recruitment” Supporting Print to Online Shift

Beth A. Brooks, PhD, RN, FACHE, Sr. Partner, Health Care at JWT INSIDE, leading employment communications company, co-authored “Using Online and Emerging Media in Nurse Recruitment” for the August issue of the American Organization of Nurse Executives (AONE) Nurse Leader Journal.

New York, NY (EMWNews) August 22, 2008 — Beth A. Brooks, PhD, RN, FACHE, Sr. Partner, Health Care at JWT INSIDE, leading employment communications company, co-authored “Using Online and Emerging Media in Nurse Recruitment” for the August issue of the American Organization of Nurse Executives (AONE) Nurse Leader Journal.

The shift from print to online media has been a major topic of interest in recruitment advertising over the last five years, and has proven to be even more pertinent in 2008 as online media is now the principal vehicle for recruitment advertising today.

This article reviews the progression of print to online media since 2003. Data from surveys conducted by ERE Media inc, Booz Allen Hamilton and Direct Employers Association supports the importance of online media in recruitment advertising today; including statistics such as “60% of all new hires come from online job searches.”

Health care recruitment is no different, online advertising has drastically altered the way health care employers communicate their job opportunities to candidates. Specifically, “the improved ability to segment and then direct appropriate messages to a specific target has forever altered how employers find candidates,” states Dr. Brooks. “In the health care industry, 56 percent of responding Register Nurses search for jobs using Web sites and online services.”

“Times are changing. The world of print ads, brochures and flyers is transforming into careers sites, blogs and rich media banners,” said Rob Quish, CEO of JWT Specialized Communications. “Beth has proven a tremendous resource in the facilitation of these changes into health care recruitment.”

Highlighted topics within the article include behavioral marketing, ‘googling’, rich media and more, providing readers the information and the outlook to understand the health care recruitment environment today.

For a copy of “Using Online and Emerging Media in Nurse Recruitment”, including “Creating a Winning Recruitment Strategy for Nursing ‘You and I Together We are Nursing’”, by Barbara Ruppal Medvec, Senior VP and CNO at Oakwood HealthCare Inc., please contact Beth A. Brooks at [email protected] or call 312.951.4736.

ABOUT JWT INSIDE

JWT INSIDE helps organizations advance employee engagement through comprehensive advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put the right people in the right jobs and keep the workforce engaged. The agency has 20 offices across North America and internationally. The agency is one in a suite of specializes organizations within JWT Specialized Communications under leadership of Chief Executive Officer Rob Quish. It is a subsidiary of JWT, the largest advertising agency in the United States and the third full-service network in the world. Its parent company is WPP (NASDAQ:WPPGY).

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company

listed above.