BETHEL, Conn., July 24, 2008 /EMWNews/ -- A recent survey showed

that 54 percent of U.S. air travelers admit to at least one instance of

sitting on the floor to charge a device through an airport power outlet.(1)

Duracell(R) today introduced two portable power solutions to help people

on-the-go stand up to their personal power needs.



    The Duracell(R) My Pocket Charger and the Duracell(R) PowerSource Mini

are pocket-sized power sources for popular devices such as a cell phone,

BlackBerry(R) and MP3 player. They're small and versatile, making them

especially convenient for travelers looking for ways to reduce the number

of extra cords, chargers and device-specific batteries required for mobile

devices. Each My Pocket Charger comes with two Duracell(R) CopperTop AA

batteries, and the Duracell(R) PowerSource Mini's lithium-ion battery can

be recharged through a lightweight AC charger, through a vehicle's DC

socket, or through a computer's USB port.



    The Duracell(R) My Pocket Charger is available in two models. One model

features a connector for MP3 players and will provide up to 24 hours of

music on the latest iPod(R) Nano; the other model features a connector for

all BlackBerry(R) models and the newest Motorola(R) phones, and will

provide up to one hour of talk time. The Duracell(R) PowerSource Mini

includes a mini USB pivot arm that allows users to connect directly to a

device without needing to carry a charge cable. A second USB port allows

users to power two devices at once.



    Americans today are more connected to their mobile devices than ever

before, with 87 percent of U.S. households owning a cell phone, and an

estimated 88.2 million MP3 players currently in use.(2) More surprisingly,

a recent study commissioned by Xantrex Technology Inc. reveals the lengths

travelers will go to power up while on the go. Results of the study show

that 79 percent of air travelers admit that it is important to have their

own portable power for their devices while traveling, yet over half of the

survey respondents, 54 percent, reported sitting on the floor to use an

airport's power outlet and 31 percent say they have walked to a different

terminal to find an outlet.(1) In the survey, 25 percent of air travelers

would even give up a first class seat in exchange for a mobile power

source.



    "Everyone wants their charge to last a little longer, and the Duracell

My Pocket Charger and PowerSource Mini will provide the personal power

insurance every road warrior needs," said Rick June, Duracell Vice

President and General Manager. "Our portable devices give us the freedom to

work, communicate and be entertained from almost any location. These

charging solutions extend that freedom when you can't be near a power

outlet."



    These power solutions are available online and at select mass and

specialty retail stores nationwide. Visit http://www.duracellpower.com to learn

about the full line of products.



    These new products are being introduced through Duracell's business

alliance with Xantrex Technology, Inc., which was announced March 2007. An

innovator in portable power and backup power products, Xantrex solutions

allow customers to operate and charge mobile electronic devices such as

laptop computers, PDAs, cell phones and more, so they can stay productive

when on the go. Xantrex also provides portable and home emergency backup

power sources, and smart charging capabilities for automotive batteries.

    About Duracell



    Part of the Procter & Gamble Company (NYSE: PG), Duracell is the

world's leading manufacturer of high-performance alkaline batteries.

Duracell also sells various other types of batteries including lithium and

zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH)

batteries and chargers. The company also markets general purpose

flashlights. Visit http://www.duracell.com for more information about Duracell

batteries.



    About P&G (NYSE: PG)



    Three billion times a day, P&G brands touch the lives of people around

the world. The company has one of the strongest portfolios of trusted,

quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),

Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),

Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),

Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),

Gillette(R), and Braun(R). The P&G community consists of 138,000 employees

working in over 80 countries worldwide. Please visit http://www.pg.com for

the latest news and in-depth information about P&G and its brands.



    (1) "Are You Prepared with Power?" Xantrex Technology Inc. Survey,

2008.



    (2) Consumer Electronics Association's 10th Annual Household CE

Ownership and Market Potential Study, 2008.