Business News, the Leader in Online Cash Back Shopping, Continues Strategic Growth with New CEO Appointment

2008-07-15 10:00:00

   Kevin H. Johnson Brings Ten Years of E-commerce Management and Digital

          Marketing Experience to Leading Online Shopping Service

    SAN FRANCISCO, July 15 /EMWNews/ --, the pioneer of

online cash back shopping, today announced Kevin H. Johnson as the new CEO

of the company, taking over for founder and former CEO Alessandro Isolani.

Johnson has more than ten years of e-commerce management experience with a

particular focus on responsible e-mail marketing, search engine

optimization and website personalization. He was most recently president

and general manager of Acxiom Digital, a division of Acxiom Corporation and

a leading provider of integrated digital marketing solutions for Global

2000 enterprises, as well as a top 25 interactive agency. At,

Johnson will bring renewed focus on company growth and customer value.

    " has grown from an affiliate marketing start-up into the

largest online cash back shopping portal with nearly $1 billion in

purchases made via," said Johnson, CEO of "We are

proud to have reached a total of six million members, nearly 1000 retail

partners, and to have given over $30 million back to our shoppers. I am

excited to help the team continue to improve the online shopping

experience for our members and create even greater value for our retail

partners." invented the online cash back shopping portal concept when

it launched in 1999. enables customers to save money and earn

cash back by shopping online for anything from apparel, shoes and

electronics to travel packages, baby supplies and high end luxury goods. offers shoppers an average of five percent cash back on each

purchase and even up to 25 percent at some stores. Members can join for

free and shop at a discount at nearly 1,000 name-brand retailers, including,,,, Lands' End(R), Macy's,, and Sears. Through, shoppers can

receive thousands of dollars a year in exclusive discounts and cash back

incentives on common items they already purchase, with no points or miles

to redeem and no rebate forms to submit.

    "We are pleased to bring a CEO of Kevin Johnson's caliber on board,"

said Alessandro Isolani, founder and former CEO of "In addition

to his extensive management experience, he will be able to provide the

direct marketing discipline critical to's continued success. I

am personally excited to work with Kevin and the rest of the

team in taking the company's performance to the next level."

    Investor and board member Eric Young of Canaan Partners added, "During

the past year we have steadily added senior management talent to the

pioneering team with impressive results. Kevin has the proven

leadership experience to help the team drive new levels of customer

satisfaction, member loyalty, retail partner benefits and financial


    Prior to his management position at Acxiom Digital, Johnson led client

services and managed the email marketing division at Netcentives, a leading

provider of loyalty marketing technology and services. Johnson also

co-founded and served as CEO of, an e-commerce business

providing hard-to- find local specialties from around the world. Johnson

also worked across the globe with the Boston Consulting Group, providing

strategic and operating expertise to leading multinational companies in

North America, China, Japan, Thailand, and Europe.

    About ( is the pioneer and leader in online cash

back shopping. Nearly 1,000 of the largest online retailers, including,,,, Lands' End(R), Macy's,, and Sears benefit from's loyal

membership base of more than six million shoppers by offering cash back,

coupons and special offers via Since the launch of

in 1999,'s members have spent nearly $1 billion with

participating retailers who currently offer shoppers an average of 5% cash

back on each purchase. membership is always free and provides

shoppers with actual cash back on purchases -- there are no rebate forms to

submit and no points to redeem. The company was founded by two former

Deputy District Attorneys responsible for prosecuting online fraud and

identity theft who instilled security, privacy and customer satisfaction as

main pillars of the service. is a privately-held company backed

by venture capital investors August Capital, Canaan Partners, and

Foundation Capital. is headquartered in San Francisco,

California and is a member in good standing of TrustE and the Better

Business Bureau.

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