Business News

EnergyConnect, Inc. Expands Demand Response Offerings to New England

2008-07-17 07:00:00

Company’s FlexConnectTM

Provides New England Customers with More Demand Response Opportunities

PORTLAND, Ore.–(EMWNews)–EnergyConnect, a wholly owned subsidiary of Microfield Group, Inc.

(MICG.OB), and industry leader in innovative demand response

technologies, today announced that it is expanding its FlexConnectTM

platform to the New England market.

EnergyConnects cutting-edge platform enables

large electricity consumers to earn money by voluntarily curtailing

power usage in response to high market pricing or regional shortages.

The FlexConnect platform helps create a more efficient and reliable

power grid, while also reducing greenhouse gas emissions and creating

additional profit for participating companies.

New England businesses are exposed to some of

the highest electricity prices in the country,

said Steve Schaefer, Senior Vice President of Sales & Marketing at

EnergyConnect. Our FlexConnect platform has

been wildly successful in the PJM grid, particularly in the

Philadelphia, Washington, DC and Chicago metro areas.

The EnergyConnect FlexConnect platform differs from traditional demand

response offerings in that it allows customers to make informed,

automated decisions about when to engage in electricity load shifting or

curtailment, based both on the companys

operational flexibility and on up-to-the-minute value of demand response

on the open market.

Our FlexConnect platform enables customers to

minimize their total energy costs and generate recurring revenue by

voluntarily engaging in demand response on their terms, when the time

and pricing is right for them, added

Schaefer. We expect our offering to be a

much more attractive alternative for customers than the traditional

energy curtailment programs previously available in the New England


About EnergyConnect, Inc.

EnergyConnect, a wholly owned subsidiary of Microfield Group, Inc.

provides industry leading Demand Response technologies and services that

enable a smarter, more sustainable power grid while creating additional

income for participating companies. EnergyConnect transforms passive

consumers of energy into active producers and participants to deliver

the cleanest, most efficient and lowest cost supply of electric energy

available. The EnergyConnect web-based automated platform enables

consumers of energy to participate in unprecedented profit opportunities

in the wholesale market for electricity. For more information about this

next generation technology, visit:

For investor information, visit:

Forward Looking Statements

This press release includes statements that may constitute forward-looking

statements. These statements are made pursuant to the safe harbor

provisions of the Private Securities Litigation Reform Act of 1995.

Forward-looking statements inherently involve risks and uncertainties

that could cause or contribute to such differences that include, but are

not limited to, competitive factors, the success of new products in the

marketplace, dependence upon third-party vendors, and the ability to

obtain financing. By making these forward-looking statements, the

Company undertakes no obligation to update these statements for

revisions or changes after the date of this release.

Media Relations Contacts:
Kate Casolaro,

617-443-9933 x338
[email protected]

Relations Contacts:
Randy Reed, 503-419-3580

Investor Relations
Glen Akselrod, 905-326-1888

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