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‘ENTERTAINMENT TONIGHT’ and MSN Unite in Web Content Deal

2008-08-04 13:08:00

‘ENTERTAINMENT TONIGHT’ and MSN Unite in Web Content Deal

  Top-rated Newsmagazine will Provide Branded Entertainment and Celebrity

                         News to MSN Entertainment

    HOLLYWOOD, Calif., Aug. 4 /EMWNews/ -- ENTERTAINMENT TONIGHT, the #1

entertainment syndicated newsmagazine, has partnered with MSN to become the

premiere provider of entertainment and celebrity content for the online

portal, it was announced today by John Nogawski, President of CBS

Television Distribution.

    Under the terms of the deal, ET will have a branded presence on the

home page of MSN Entertainment and provide content -- articles, video

segments and photos -- across all sections of MSN Entertainment, including

MSN Television, MSN Music and MSN Movies.

    ET will also produce a daily mini-newscast for MSN, called "ET on MSN,"

which will be anchored by ET's on-air talent. ET content will begin

appearing on MSN this fall.

    "This is a perfect example of the type of endeavors we've charged Scott

Koondel and his new media sales team with," Nogawski said. "This exciting

partnership is a natural extension of the ET brand and should bring value

to our affiliate stations, our viewers and now, online consumers."

    "MSN will expand ET's audience reach, which will help solidify ET's

reputation as a round-the-clock, 365-days-a-year entertainment news

service," said Terry Wood, President of Creative Affairs and Development at


    "ENTERTAINMENT TONIGHT and MSN are a perfect match," said Linda Bell

Blue, executive producer of ET. "Pairing ET, the #1 source for celebrity

news on TV, with MSN, a top online Web destination, will create a one-stop

source for celebrity and entertainment news. We're thrilled to expand ET's

Web presence with such a top-notch partner."

    As one of the top online destinations, MSN is a leader in high-profile

content partnerships on the Web, from a deal with Fox Sports to live Web

streaming of last year's Live Earth concerts and this year's 2008 Olympic

Summer Games. The MSN partnership further expands ET's presence on the Web

and follows a banner year for ETOnline, which saw its unique viewers grow

to 1.7 million a month, a 55% increase over the previous year when it was

repositioned as a 24/7 breaking news service with an expanded staff.

    Currently in its 27th season, ENTERTAINMENT TONIGHT is produced and

distributed by CBS Television Distribution and is taped in Hollywood,

Calif. Linda Bell Blue is executive producer. Mary Hart is anchor; Mark

Steines is co-anchor. Jann Carl is primary substitute anchor and weekend

anchor; Kevin Frazier is weekend anchor and correspondent. Leonard Maltin

is film historian/correspondent. Steven Cojocaru and Thea Andrews are


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Blake Masterson

Freelance Writer, Journalist and Father of 5

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