PARIS–( EMWNews – April 8, 2008) – (Ad:Tech Paris) — Etology, a global leader in online

advertising, announced today that it has hit 500 million daily ad

impressions in Europe, with more than 300 million ads served collectively

in Germany, the United Kingdom, France, Italy and the Netherlands. Using

their worldwide ad-exchange platform, Etology’s European publishers include

high traffic sites such as Bebo, Friendster and hi5, with advertisers

including Skechers, Vonage and TravelZoo. Etology’s capability to bring

online communities together in a self-service marketplace is effectively

making online advertising more efficient and targeted. This platform has

created unparalleled corporate growth in the past year, escalating to 15

billion ads per month.

“Through international expansion and strong foreign revenue streams,

Etology’s business model promises continued growth,” said Brock Purpura,

CEO of Etology. “Our globalization and international market growth is

critical to maintain our position as a leader in the online advertising

arena.”

Etology’s unique advertising network provides an easy-to-use interface for

buying and selling ad content. A simple navigation dashboard allows

anyone, from experienced web publishers to amateur entrepreneurs, to place

profitable ads on a website. This convenient business model eliminates

agency middlemen and other hurdles to advertising sales. The platform can

host a wide variety of ad types, from standard ad units to commercial

breaks and thumbnail ads. The flexible, self-service design helps

advertisers plan powerful, targeted campaigns with scalability to fit any

budget or subject matter. A comprehensive back-end dashboard feeds

publishers and advertisers with live statistics and analytics for

ad-placements and ROI results of ad spends. Etology’s ad service can be

used anywhere in the world, and more than 190 countries are within the ad

network’s business circle. For further information, please visit

www.etology.com.

About Etology: Founded in 2005 and based in Foster City, CA, Etology,

serving over 2-billion ads per day worldwide, is revolutionizing worldwide

online advertising with its new breed of Advertising 2.0. Etology empowers

website owners to sell their ad space directly to advertisers while giving

advertisers the opportunity to directly place ads on targeted sites.

Etology serves text and banner online ad packages, ranging from standard ad

units to commercial breaks and thumbnail ads. For more info on the next

generation self-service advertising marketplace, please visit

http://www.etology.com/.