Online Record Established for Most NFL Single-Player Jerseys Sold in a Day



    KING OF PRUSSIA, Pa., Aug. 8 /EMWNews/ -- GSI Commerce

Inc. (Nasdaq: GSIC), the National Football League's partner in managing and

operating NFL Shop, which includes the league's e-commerce site located at

http://www.NFLShop.com and the NFL's official catalog, reported more than 6,500

Brett Favre New York Jets jerseys were sold online at NFLShop.com on Aug.

7.



    This achievement marks a single-day sales record for an NFL player's

jersey on NFLShop.com, breaking the previous record when nearly 900 Tony

Romo jerseys were sold on November 11, 2007.



    NFLShop.com went live with the Favre Jets jersey and other select Jets

merchandise just after 6:00 AM on Thursday, less than five hours after the

Green Bay Packers announced Favre's trade to the Jets on Wednesday, Aug. 6.



    "Fans don't want to wait when something like this happens and

NFLShop.com was and is one of the few places where fans can go immediately

to order their new Favre Jets jersey," said Michael G. Rubin, chairman and

CEO of GSI. "Orders remain very strong today (Friday) for Favre

merchandise."



    GSI Commerce, which has operated NFLShop.com since 2006, also provides

marketing services for the NFLShop.com, including paid search, affiliate

marketing, advertising with comparison shopping engines and e-mail

marketing. In addition, GSI Commerce manages the production and mailing of

the NFL Shop catalog and merchandise sales for NFL direct response

television promotions on a national and regional basis. In addition to the

NFL, GSI Commerce has e-commerce agreements to operate the online stores

for major professional sports leagues in the United States, including Major

League Baseball, the NHL, the NBA, NASCAR and Major League Soccer.

    About GSI Commerce



    GSI Commerce(R) (http://www.gsicommerce.com) is a leading provider of services

that enable e-commerce, multichannel retailing and interactive marketing

for large, business-to-consumer (b2c) enterprises in the U.S. and

internationally. We deliver customized e-commerce solutions through an

e-commerce platform, which is comprised of technology, fulfillment and

customer care. We offer each of the platform's components on a modular

basis, or as part of an integrated, end-to-end solution. We also offer a

full suite of interactive marketing services through two divisions, gsi

interactive(sm) and e-Dialog Inc. (http://www.e-dialog.com).



    Forward-Looking Statements



    This news release contains forward-looking statements within the

meaning of the Private Securities Litigation Reform Act of 1995. All

statements made in this release, other than statements of historical fact,

are forward-looking statements. Actual results might differ materially from

what is expressed or implied by these forward-looking statements.

Additional information about potential factors that could affect GSI

Commerce can be found in its most recent Form 10-K, Form 10-Q and other

reports and statements filed by GSI Commerce with the SEC. GSI Commerce

expressly disclaims any intent or obligation to update these

forward-looking statements.






     Contacts:



     GSI Commerce, Inc.

     Corporate Marketing

     610.491.7474

     fax: 610.265.2866

     [email protected]