Febreze Targets Pet Owners and Lovers with Complete Line of Febreze Pet

                              Odor Eliminator



    CINCINNATI, Aug. 5 /EMWNews/ -- Febreze, the leading line

of home freshening products and a favorite among pooches and purrs, is

extending its revolutionary Pet Odor Eliminator technology into a complete

pet-friendly collection. Febreze Fabric Refresher and Air Effects Pet Odor

Eliminator offerings will be joined this summer by Febreze Candles Pet Odor

Eliminator and Febreze NOTICEables Pet Odor Eliminator, delivering breaths

of fresh air to pet-loving homes across the country.



    Unlike many air fresheners that just cover up pet odors with a heavy

perfume, Febreze Pet Odor Eliminator products eliminate pet odors in the

air while at the same time delivering a light, fresh scent. Febreze has

come full circle with the entire line, now offering pet owners a wider

array of tools to de-stink and freshen up, while maintaining a happy and

healthy home for their furry loved ones.



    "The success of Febreze Fabric Refresher and Air Effects Pet Odor

Eliminator has led the brand to extend freshness to more pet homes across

the country," said Scott Beal, Brand Manager for Febreze. "The addition of

Febreze Candles and Febreze NOTICEables Pet Odor Eliminator will provide

pet owners freshness and odor elimination benefits in a broader and more

versatile line."



    To kick off the Pet Odor Eliminator line, Febreze will be the first to

sponsor Dogster.com's Adoption Zone, continuing its successful partnership

with Dogster.com and Catster.com, the fastest-growing pet destinations on

the Web. New pet owners in the Dogster and Catster communities will also be

encouraged to join a special Febreze group for an exclusive, limited

edition Pet Pal Pack. The pack will come complete with a collapsible pet

bowl, handy food scoop, food clip and Febreze Pet Odor Eliminator coupons,

good for the entire line.



    "The Febreze Pet Odor Eliminator Group on Dogster.com and Catster.com

has been one of the most successful groups in our Web sites' history," said

Steven Reading, Chief Business Officer of Dogster and Catster. "Dogster and

Catster are thrilled to continue our relationship with Febreze and offer

our members new and innovative resources to properly care for their pets

and homes."



    The Febreze Air Effects Pet Odor Eliminator line is approved by the

American Society of the Prevention of Cruelty to Animals. Febreze Pet Odor

Eliminator products are convenient tools for pet-owners -- whether plugging

in a Febreze NOTICEables near the litter box or showing proper "petiquette"

by lighting a Febreze Candle to remove odors for house guests, Febreze is

an essential tool for the new and existing pet lover.



    Febreze Air Effects Pet Odor Eliminator is available at major mass

market grocery and drug store retailers nationwide. Price is at the sole

discretion of the retailer; suggested retail price for the line ranges from

$2.00 - $8.00.



    The Febreze family of products, which also includes the Febreze Fabric

Refresher line, Febreze Candles(TM), Febreze To Go(TM), Febreze Air

Effects(TM) and Febreze NOTICEables(TM), all feature advanced odor

eliminating technology. For more information on Febreze Pet Odor

Eliminator, visit http://www.febreze.com

    About Procter & Gamble (NYSE: PG)



    Three billion times a day, P&G brands touch the lives of people around

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