Company Will Use Funding to Expand Product Offering and Accelerate

Marketing Activities Behind Popular Rich Media Application

PHOENIX–(EMWNews)–Flypaper Studio, Inc., an

innovator of rich media content creation software, today announces the

company has closed $3.5 million in funding. The venture capital round

comes from Sierra Ventures of Menlo Park, California, and SCF Arizona of

Phoenix, Arizona. Both companies contributed to Flypaper Studios’

first round of funding, completed in February 2008, in the total amount

of $3 million.

The company used the first round of funding to launch two products, Flypaper

and Flypaper

Pro. Flypaper is a free rich media application that allows

subscribers to easily create, edit and share interactive

presentations and other content

for live or Web-based delivery. Flypaper Pro is an advanced business

solution that allows subscribers to track viewer statistics and capture

data, host content on any Web site, and add animated, professionally

designed elements. Flypaper

Pro is available as a yearly subscription of $195 per year. This

next funding round will allow the company to expand marketing efforts,

as well as develop more products and add-on features including an

enterprise-focused application that includes CRM

integration.

“We’ve watched the

tremendous market response to this company and their products over the

last six months and are thrilled to continue investing with Flypaper,”

commented David Schwab, managing director at Sierra Ventures. “Flypaper

provides the communication applications that businesses need to really

sell their story in this Web 2.0 world. The market

response to Flypaper’s first two products

tells us this company will continue to thrive.”

Duane Miller, chief business development officer for SCF Arizona, goes

on to say, “Flypaper Studio took the market by storm last year when they

presented their flagship product at the prestigious DEMO conference and

Invest Southwest, winning awards at both. Highly innovative companies

with a winning management team do come out of places other than Silicon

Valley, and Flypaper is the perfect example.”

Flypaper was launched in beta at the exclusive DEMO 2008 Conference,

held in January. The company took home a coveted “DEMOgod”

award, which recognizes the top new products from the conference. The

company also won the Invest Southwest Capital Conference in December

2007. In July 2008, the company launched Flypaper

Pro and announced the general availability of Flypaper.

Flypaper brings a seasoned team of executives in the software

industry, including veteran software entrepreneur Pat Sullivan as

chief executive officer. Sullivan’s

background includes starting and leading many successful software

companies such as ACT!^® and

SalesLogix^® CRM. The

proven Flypaper management team is rounded out by veteran entrepreneur

and Flypaper founder Don Pierson, chief content officer; successful

technology executive and former general manager of ACT! and co-founder

of SalesLogix Greg Head, chief marketing officer; former co-founder and

vice president of development of SalesLogix Sunil Padiyar, chief

technology officer; Pat Stoner, chief financial officer, who was the

former president of Omega Legal Systems and Learning-Edge; and Brandon

Zeuner, executive vice president of sales, who was the former director

of key accounts at SalesLogix.

About Flypaper Studio, Inc.

Flypaper Studio, Inc. is a Phoenix-based technology innovator focused on

revolutionizing the way people sell and communicate on the Web. Flypaper

allows users to produce high-impact presentations and other Web content

that rivals the interactivity and quality of custom Flash development,

but without requiring design or programming skills. Users can download

the free application, or purchase a subscription to Flypaper Pro

right from the Web site, and access an endless variety of professionally

designed, Web-ready templates and sample content that can be quickly

customized and immediately published to any Web site – including

YouTube, Facebook and others. To learn more and to download the free

Flypaper software, visit www.flypaper.com.

Suggested Links:

http://del.icio.us/flypaper1

http://www.crunchbase.com/company/flypaper

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