Ford Advertises on Cans of Barbasol Shaving Cream in Unique Marketing Campaign with Arluck Promotions

MIAMI BEACH, Fla.–(EMWNews)–Stemming from the success of their 2005 “Real Man” Campaign with Gary

Hall Jr., Perio, Inc., producer of Barbasol, has teamed up with Arluck

Promotions to promote companies, products and events on their nationally

distributed shaving cream cans.

From the shelf in the store to the one in your bathroom, Barbasol

shaving cream cans offer high visibility for reaching consumers and a

unique marketing vehicle for corporations. With a shelf life of up to 90

days, companies can capitalize on multiple and recurrent impressions to

promote their products, services and events. They are able to produce

their own content for a 4×3 inch print area on the back of the can as

well as select a logo to appear on the legendary barbershop-pole

designed front.

Ford Motor Company is the first company to choose cans of Barbasol,

promoting the inaugural season of the Ford Racing Mustang Challenge for

the Miller Cup professional racing series. Ford’s version of the can

features a white Mustang on the front. The cans, which will be on

shelves in August 2008, will have a white Ford Mustang on the front and

series schedule and information about a contest at http://www.MustangChallenge.com/Barbasol

on the back.

According to Barbasol, the average man spends 3,000 hours shaving over

the course of his life. The Dublin, Ohio based Perio has been producing

Barbasol since 1919 and has developed the brand as one of the most

recognizable products in retail.

Arluck’s relationship began with Barbasol in 2005 when Hall was featured

on five limited edition collector cans as part of the “Real Man”

Campaign. A partnership was developed in which a portion of the proceeds

of the cans sold with Hall’s likeness was donated to the Juvenile

Diabetes Research Foundation. Hall was diagnosed with Type-1 diabetes in

1999 and went on to win six Olympic Medals.

About Arluck Promotions:

Founded in 2003, Arluck Promotions is a full service sports marketing

agency that partners with Olympians, athletes, celebrities and

companies, including several Fortune 500 clients. The organization

provides a wide spectrum of marketing and media strategies including

public relations campaigns, event marketing, advertising and sponsorship

programs, and product placement.

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