MIAMI BEACH, Fla.–(EMWNews)–Stemming from the success of their 2005 “Real Man” Campaign with Gary
Hall Jr., Perio, Inc., producer of Barbasol, has teamed up with Arluck
Promotions to promote companies, products and events on their nationally
distributed shaving cream cans.
From the shelf in the store to the one in your bathroom, Barbasol
shaving cream cans offer high visibility for reaching consumers and a
unique marketing vehicle for corporations. With a shelf life of up to 90
days, companies can capitalize on multiple and recurrent impressions to
promote their products, services and events. They are able to produce
their own content for a 4×3 inch print area on the back of the can as
well as select a logo to appear on the legendary barbershop-pole
Ford Motor Company is the first company to choose cans of Barbasol,
promoting the inaugural season of the Ford Racing Mustang Challenge for
the Miller Cup professional racing series. Ford’s version of the can
features a white Mustang on the front. The cans, which will be on
shelves in August 2008, will have a white Ford Mustang on the front and
series schedule and information about a contest at http://www.MustangChallenge.com/Barbasol
on the back.
According to Barbasol, the average man spends 3,000 hours shaving over
the course of his life. The Dublin, Ohio based Perio has been producing
Barbasol since 1919 and has developed the brand as one of the most
recognizable products in retail.
Arluck’s relationship began with Barbasol in 2005 when Hall was featured
on five limited edition collector cans as part of the “Real Man”
Campaign. A partnership was developed in which a portion of the proceeds
of the cans sold with Hall’s likeness was donated to the Juvenile
Diabetes Research Foundation. Hall was diagnosed with Type-1 diabetes in
1999 and went on to win six Olympic Medals.
About Arluck Promotions:
Founded in 2003, Arluck Promotions is a full service sports marketing
agency that partners with Olympians, athletes, celebrities and
companies, including several Fortune 500 clients. The organization
provides a wide spectrum of marketing and media strategies including
public relations campaigns, event marketing, advertising and sponsorship
programs, and product placement.
Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89