FunMobility to Bring Hello Kitty® to a Phone Near You

PLEASANTON, Calif. (EMWNews) July 15, 2008 —

FunMobility, Inc., an innovator in mobile entertainment and community

services, announced an agreement with SANRIO®,

Inc., subsidiary of SANRIO Ltd., Japan, the creator of beloved icon,

Hello Kitty®. FunMobility will offer popular

SANRIO characters Hello Kitty®, My Melody®,

Badtz-Maru™, Chococat®,

Deery-Lou®, Tuxedo Sam™,

Little Twin Stars®, Cinnamoroll®,

and Pochacco® to mobile phone users through

FunMobility’s popular mobile wallpaper

applications, including FunGirl™, Wallpaper

Universe™ and FunScreenz™;

and for syndication to major carrier storefronts.

Over thirty years ago, SANRIO created Hello Kitty — the friendly feline

with the bright red bow — to adorn a collection of stationery items and

coin purses. Right from the start she was a hit, representing the

company’s philosophy of “small gift, big smile” and helping SANRIO grow

into a $1 billion business worldwide. Since then, Hello Kitty has become

an international phenomenon with a wide range of lifestyle products from

notepads to kitchen appliances to luxury jewelry, electronics and more.

“We are excited that SANRIO Inc. has chosen

FunMobility to distribute mobile content. SANRIO has a formidable

portfolio targeted toward the growing teen demographics,”

said Adam Lavine, CEO. “We believe strongly

in the power of truly unique and personalized content, we are excited

bringing characters like ‘Hello Kitty’

to our users,” stated Adam.

About SANRIO

SANRIO develops, distributes and licenses a collection of gift,

stationery and fashion accessory items for women of all ages. SANRIO was

founded in 1960 based on the concept that a small gift can bring a big

smile to a child of any age. Today, over 50,000 Sanrio-branded items are

sold in over 60 countries around the world. In the Western Hemisphere

SANRIO character-branded products are sold in upwards of 12,000

locations including department, specialty, national chain stores and

over 200 SANRIO boutiques. For more information, please visit www.sanrio.com.

About FunMobility, Inc.

As a developer of best-in-class branded mobile applications, FunMobility

delivers a uniquely integrated entertainment experience; enabling

consumers to connect and express themselves through photos, videos,

music, graphics and slideshows. FunMobility distributes applications and

content through every North American carrier as well as direct to

consumers through FunMo.com. FunMobility builds America’s

largest mobile content community through some of the industry’s most

popular applications including: Wallpaper Universe™,

America’s Best Mobile Pix™, aFLIX™,

Ringtones Universe™, TrueTones Universe™,

FunGirl DISH™, Chick Talk™,

Mobile Comics Network™, Personalized Wallpaper™,

MyScreenz™, MyShow™,

MyTonz™, and YouTones™.

For more information, please visit www.funmo.com.