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General Software Announces Support for the New Intel(R) EP80579 Integrated Processor Product Line


General Software, Inc.

2008-07-23 23:01:00

General Software Announces Support for the New Intel(R) EP80579 Integrated Processor Product Line

General Software Announces Support for the New Intel® EP80579 Integrated Processor Product Line

SEATTLE, WA–(EMWNews – July 24, 2008) – General Software is now supporting through its

Embedded BIOS® with StrongFrame® Technology the new Intel® EP80579

Integrated Processor product line. It is the first in a family of

enterprise-class complete “system-on-a-chip” (SOC) products combining an

x86 CPU, a memory controller and an I/O controller into a single chip.

This specialized Intel® Architecture processor is an integral part of new

platform solutions targeted for several market segments including storage,

print/imaging, networking, aerospace, IP telephony and security. In each of

these segments implementation of a customizable firmware solution is

critical to take full advantage of the benefits obtained by using a SOC.

General Software’s expert firmware solutions provide tools to define the

scope of performance and efficiency advantages offered by the Intel EP80579

Integrated Processor product line. An extremely fast boot and optimized

power management are only examples of the significant return General

Software can provide OEM customers.

In addition to a chip footprint size reduction of up to 45 percent and

power consumption reduction of up to 30 percent, the Intel EP80579

Integrated Processor product line improves throughput performance and

processor efficiency. The processor also comes with Intel® QuickAssist

Technology, a comprehensive initiative that consists of a family of

interrelated Intel and industry standard technologies that enable optimized

use and deployment of accelerators on Intel® platforms.

“General Software has continued to demonstrate its ability to support the

latest silicon and technologies that drive industry innovation and enable

OEMs to achieve faster time-to-market at lowered costs,” said Craig Husa,

General Software CEO. “The Intel EP80579 Integrated Processor product line

helps us continue that trend, providing a state-of-the-art platform

combined with a significantly reduced footprint especially suited for our

expert firmware solutions,” continued Husa.

“The Intel® EP80579 Integrated Processor product line is a big leap in

architectural design providing excellent performance-per-watt for small

form factor communications and embedded applications,” said Rose Schooler,

general manager, Embedded Performance Products Division, Intel. “By

supporting our new SOC processors General Software will enable

manufacturers to utilize the latest Intel® Architecture.”

Using General Software’s Embedded BIOS® with StrongFrame® Technology,

BIOS developers can produce working prototypes in days, and finish

deployments in weeks, thanks to the core’s descriptive configuration

management that uses intuitive and descriptive methods rather than assembly

language. This type of accelerated deployment is especially essential when

working with newly released architecture and a market eager for the new

technology. With much less assembly code to write, OEM customers can

achieve measurable results much earlier in the development process while at

the same time reduce the amount of code that must be validated in system


Unlike BIOS companies that focus primarily on standard desktop PC

functionality, General Software offers rapid, low-risk deployment to the

broadest range of the industry’s chipsets, CPUs, and SIO packages. General

Software’s expert firmware solutions are the fastest way to deploy BIOS on

a target with ease and reduced risk. Features provide embedded developers

looking to develop a product with the Intel EP80579 Integrated Processor

product line:

--  Increased flexibility and configurability

--  Shorter adaptation time

--  Faster time to market

--  Lower total cost of ownership


General Software is a General Member of the Intel® Embedded and

Communications Alliance, a community of communications and embedded

developers and solution providers. Customers of General Software have

embedded support for the latest embedded Intel Architecture processors as

they are introduced.

About StrongFrame® Technology

StrongFrame® Technology is the framework that enables targeted cores to

be built for every application, while leveraging common libraries of

software across those cores. Original Device Manufacturers (ODMs) choose

StrongFrame® cores to gain the strength, flexibility, and long life

expected from firmware supporting targeted applications that have special

requirements, such as targeted PCs, mobile PCs, differentiated mainboards,

industrial PCs, servers, telecom/datacom equipment, and embedded devices

with unique needs.

About Embedded BIOS® with StrongFrame® Technology

Embedded BIOS® with StrongFrame® Technology is the leading firmware

offering ODM and OEM manufacturers unsurpassed configuration flexibility,

rapid and risk-reducing deployment tools, deep compatibility with x86

industry standards, support for the widest range of embedded chipsets,

CPUs, and SIO building blocks, and support for multiple core versions and

module versions within the same architectural framework. Embedded BIOS®

with StrongFrame® Technology addresses the entire lifecycle of products,

from board bring-up, configuration prototyping, testing with system

diagnostics, and product manufacturing to in-field diagnostics and software


About General Software, Inc.

General Software provides firmware for a wide range of applications

including Ultra-Mobile PCs, industrial PCs, targeted PCs, differentiated

mainboards, telecom/datacom equipment, server, blades, and embedded devices

including medical, gaming, kiosks, point-of-sale, DVR, and commercial and

military avionics. Original Device Manufacturers (ODMs) choose the General

Software® brand for the domain expertise that gets customers to market

quickly, reduces project risks and enables market differentiation for

highly successful products. For more information about General Software

visit, e-mail [email protected], or call us at 800.850.5755 or


Intel is a trademark of Intel Corporation in the United States and other


General Software®, Firmbase®, Embedded BIOS® and StrongFrame® are

trademarks or registered trademarks of General Software, Inc.

PR Contact:
Martin Levy
Martin Levy Public Relations
Mobile Office:
[email protected]

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