Glam Media Launches in Germany as Premium Vertical Content Network for Women with Burda Cross Media as Joint Venture Partner

           Glam Acquires Codex Media to Accelerate Market Launch



    BERLIN, BRISBANE, Calif. and NEW YORK, July 17 /EMWNews/ --

http://www.glammedia.com, pioneer of vertical content networks, today launched

Glam Media in Germany (http://de.glam.com) as a joint venture with Glam

strategic investor Burda Cross Media, a strategic business unit of Hubert

Burda Media led by board member Christiane zu Salm. Glam also announced

that it is acquiring key assets, technology and employees from Munich-based

Codex Media to accelerate its launch in Germany. Glam Media connects

advertisers with a global publisher network of more than 500 fashion,

living and entertainment Web sites and is number one in reach for women

online, with more 77 million unique users worldwide and 1 million unique

users in Germany (comScore May 2008).



    "Germany is one of the most advanced advertising markets in the world,"

said Samir Arora, chairman and CEO, Glam Media. "We are thrilled to launch

Glam Media Germany today at Berlin Fashion Week together with our strategic

partner Hubert Burda Media. Glam is committed to leveraging premium content

from our network publishers to help German brand advertisers reach the

focused women audience."



    Burda Cross Media's joint venture with Glam Media underscores both

companies focus on the digital media landscape and opportunities. "Burda's

stake in Glam Media Germany reinforces our commitment to digital media and

the dynamic of Glam's vertical network model," said Dr. Marcel Reichart,

Managing Director of Burda Research & Development. "The partnership also

allows Burda to expand its leading position in the fast-growing online

market for women and lifestyle."



    Burda has a leading position in Germany for the People & Style market

with an online market reach in the German market of 66 million page

impressions and a market share of 35 percent (source: IVW, May 2008).



    Glam Media's integration of Codex Media GmbH and its community of

premium publisher and digital marketing expertise furthers strengthens

Glam's position for German marketers. Codex founder Katja Dalhofer will

serve as director of sales for Glam Media GmbH. Ralf Hirt, Vice President

of International for Glam Media and formerly a senior executive at

DoubleClick will serve as Managing Director of Glam Media GmbH.



    Dalhofer comments on the market opportunity for Glam saying, "Codex has

built a reputation for understanding digital marketing. By combining our

capabilities with Glam Media's publisher network and vast audience reach,

we will deliver an unmatched offering to the German market."



    Glam unveiled http://de.glam.com today as counterpart to flagship site

Glam.com. Julia Knolle, founder of the much acclaimed fashion blog

LesMads.de, co-developed by Burda Research & Development, joins as editor

for Glam's German editorial team at de.glam.com. The site will feature

original stories, photos and videos as well as content from German

publishers including LesMads.de, Burdastyle.com, Luxusbabe.de and others.

Today, Glam Media's vertical content network is composed of five channels,

including: Living; Fashion & Beauty; Entertainment, Health & Wellness and

Family.



    Glam Media global expansion follows the demand by advertisers for

premium content from vertical content networks like Glam Media. Glam

launched its UK operations in June 2008 and was at launch already number

one in reach for women online in the UK.

    About Glam Media



    Glam Media is the fastest growing Top 20 Media Company in the U.S. With

a total reach of 42 million unique monthly visitors in the U.S. (comScore

Media Metrix) and 77 million global uniques, Glam Media provides a

compelling mix of fresh, original content created in-house, on its owned &

operated web sites and the carefully curated Glam Publishing Network of

more than 500 popular and influential lifestyle Web sites, blogs and

magazines. For premium national brand advertisers, Glam Media offers an

unprecedented array of reach and targeting that are singularly attractive

to both upscale and aspirational consumers. Glam Media is backed by Hubert

Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher

Jurvetson, Walden Venture Capital and Information Capital. Glam Media is

based in New York City and Brisbane, California.