The artist becomes the first high-profile celebrity to join the ZizZazz

                                    team



    LAS VEGAS, July 29 /EMWNews/ -- ZizZazz Explosive Energy Mix

announced today that multi-talented, Grammy-award winning artist Nelly has

joined the ownership team of the energy drink mix ZizZazz -- a company

experiencing accelerated growth throughout the nation, quickly becoming one

of the most popular energy drinks available.



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    "I'm excited to partner with ZizZazz -- the drink mix helps my energy

stay high during rehearsals and performances as I gear up for the release

of Brass Knuckles," said Nelly. "I didn't want to just endorse it; I wanted

to be part of the growth of the company. ZizZazz is a product that

definitely fits my lifestyle -- I can throw a few in my bag, grab a bottle

of water and I'm set."



    Nelly joins a group of ZizZazz devotees and will be the new face of the

energy mix which has rolled out nationally and is continuing to expand to

new markets. As the first high-profile name attached to the brand, Nelly's

support of the product and continuous popularity as an artist will allow

ZizZazz to continue its growth at a more rapid rate. As an owner, Nelly

will appear in television commercials, become the voice of radio

advertising for the energy drink mix and will be a spokesperson for the

product participating in press and appearances throughout the coming

months.

    About Nelly



    The three-time Grammy-award winner is gearing up for the September

release of his latest studio album Brass Knuckles. The single "Party

People" featuring Fergie was released in March to much acclaim. Nelly has

sold more than 30 million copies worldwide of his four previous studio

albums. The unique double release Sweat and Suit (2004), made Nelly the

first solo artist in history to make simultaneous album chart entries at #1

and #2. In addition to being a successful musician, Nelly hit the silver

screen in the remake of "The Longest Yard" in addition to acting as

executive producer for the film's soundtrack; is founder and CEO of record

label, Derrty Entertainment; has launched two successful clothing labels,

Apple Bottoms and Vokal; is a co-owner of the NBA's Charlotte Bobcats as

well as a noted philanthropist having founded two charitable organizations,

Jes Us 4 Jackie and 4 Sho 4 Kids. He now adds energy beverage spokesperson

to his resume, promoting Zizzazz. For more information on Nelly, please

visit his official website at http://www.nelly.net.



    About ZizZazz



    ZizZazz Explosive Energy Mix, which comes in four great tasting

flavors, is packaged conveniently in a portable single-serving stick, has

been making waves since it first hit retail stands in the spring.

Outselling other energy drinks and shots, ZizZazz is quickly becoming the

energy mix of choice due to the "take anywhere" convenience of the

packaging for the customer, and the smaller amount of shelf space needed

for the retailer. ZizZazz gives all-day energy with less than 1g of sugar,

just 20 calories per stick and no crash that consumers experience from most

other energy drinks. ZizZazz is loaded with vitamins A, B1, B3, B5, B12, C

and E, as well as ginseng, green tea extracts and rhodiola rosea. ZizZazz

is brokered nationally by Acosta, Inc., the leading retail broker in North

America providing outsourced sales, merchandising, marketing and

promotional services to manufacturers in the consumer packaged goods

industry. For more information, please visit http://www.zizzazz.com.