Business News
Growing Popularity, Ubiquitous Broadband to Change the Face of Internet Search
2008-08-22 13:40:00
NeXplore CMO Scott Grizzle: 'Search needs a facelift'
FRISCO, Texas, Aug. 22 /EMWNews/ -- A recent survey
conducted by PEW Internet & American Life Project (PIP) reveals that
"almost half of all Internet users now use search engines on a typical
day," an increase of 69% from 2002 when Pew Internet & American Life
Project first tracked search activity. The PIP survey also finds that those
who use broadband connections at home are "significantly more likely" to
use search than those with a dialup connection.
According to Scott Grizzle, chief marketing officer for NeXplore
Corporation, search's growing popularity and the proliferation of broadband
will drive dramatic changes in the Internet search experience, particularly
in how consumers interact with search engine results pages (SERPs).
Grizzle said, "Ubiquitous broadband has conditioned consumers to expect
a more dynamic and engaging Internet experience. The search experience, for
the most part, has not kept pace with the rest of the Internet. The days of
serving up line after line of static text results are coming to an end. As
popularity, familiarity and proficiency with Internet search grows,
consumers will demand that search results pages have more video
presentation and rich-media interaction, less drill down and deeper
personalization. There's no question, Internet search is long overdue for a
facelift."
For its part, NeXplore Corporation recently launched NeXplore Search
(http://www.NeXplore.com), an innovative Web 2.0 search engine optimized
for a superior end-user experience, rich-media display and social network
integration. Currently open for public beta, NeXplore Search had more than
one million unique visitors in both May and June of 2008 according to
web-analytics company Compete.com.
About NeXplore Corporation
NeXplore Corporation (Pink Sheets: NXPC) improves the online experience
by providing Web tools and destinations that empower people to drive and
define a World Wide Web perfectly suited for their unique needs, interests
and online pursuits. For advertisers, NeXplore offers a full array of
search, display and interactive advertising products to reach and engage
targeted consumers. For more information about NeXplore, visit
http://www.nexplorecorporation.com.
Forward-Looking Statements: A number of statements contained in this
press release are forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995 that involve risks and
uncertainties that could cause actual results to differ materially from
those expressed or implied in the applicable statements. These risks and
uncertainties include, but are not limited to: our ability to commercialize
a proprietary product, our ability to generate product sales and operating
profits, potential vulnerability of technology obsolescence, potential
competitive products by better capitalized companies, potential difficulty
in managing growth, dependence on key personnel, and other risks which will
be described in future company Securities and Exchange Commission filings.
Investor Contact: Media Contact:
Scott Grizzle Rory Doherty
(214) 432-0637 (214) 459-6321
[email protected] [email protected]
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