Growing Popularity, Ubiquitous Broadband to Change the Face of Internet Search

2008-08-22 13:40:00

           NeXplore CMO Scott Grizzle: 'Search needs a facelift'



    FRISCO, Texas, Aug. 22 /EMWNews/ -- A recent survey

conducted by PEW Internet & American Life Project (PIP) reveals that

"almost half of all Internet users now use search engines on a typical

day," an increase of 69% from 2002 when Pew Internet & American Life

Project first tracked search activity. The PIP survey also finds that those

who use broadband connections at home are "significantly more likely" to

use search than those with a dialup connection.



    According to Scott Grizzle, chief marketing officer for NeXplore

Corporation, search's growing popularity and the proliferation of broadband

will drive dramatic changes in the Internet search experience, particularly

in how consumers interact with search engine results pages (SERPs).



    Grizzle said, "Ubiquitous broadband has conditioned consumers to expect

a more dynamic and engaging Internet experience. The search experience, for

the most part, has not kept pace with the rest of the Internet. The days of

serving up line after line of static text results are coming to an end. As

popularity, familiarity and proficiency with Internet search grows,

consumers will demand that search results pages have more video

presentation and rich-media interaction, less drill down and deeper

personalization. There's no question, Internet search is long overdue for a

facelift."



    For its part, NeXplore Corporation recently launched NeXplore Search

(http://www.NeXplore.com), an innovative Web 2.0 search engine optimized

for a superior end-user experience, rich-media display and social network

integration. Currently open for public beta, NeXplore Search had more than

one million unique visitors in both May and June of 2008 according to

web-analytics company Compete.com.



    About NeXplore Corporation



    NeXplore Corporation (Pink Sheets: NXPC) improves the online experience

by providing Web tools and destinations that empower people to drive and

define a World Wide Web perfectly suited for their unique needs, interests

and online pursuits. For advertisers, NeXplore offers a full array of

search, display and interactive advertising products to reach and engage

targeted consumers. For more information about NeXplore, visit

http://www.nexplorecorporation.com.



    Forward-Looking Statements: A number of statements contained in this

press release are forward-looking statements within the meaning of the

Private Securities Litigation Reform Act of 1995 that involve risks and

uncertainties that could cause actual results to differ materially from

those expressed or implied in the applicable statements. These risks and

uncertainties include, but are not limited to: our ability to commercialize

a proprietary product, our ability to generate product sales and operating

profits, potential vulnerability of technology obsolescence, potential

competitive products by better capitalized companies, potential difficulty

in managing growth, dependence on key personnel, and other risks which will

be described in future company Securities and Exchange Commission filings.




Investor Contact: Media Contact: Scott Grizzle Rory Doherty (214) 432-0637 (214) 459-6321 [email protected] [email protected]

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