Hall of Fame Beverages, Inc(R) Signs Milestone Distribution Agreement With Destileria Serralles, Inc

SOURCE:

Hall of Fame Beverages, Inc.

2008-08-13 09:00:00

Hall of Fame Beverages, Inc® Signs Milestone Distribution Agreement With Destileria Serralles, Inc

Puerto Rico’s Largest Rum Distiller to Introduce Atomic Dogg and HydroPower Beverages to Thousands of Retail Locations in Caribbean Region

LOS ANGELES, CA–(EMWNews – August 13, 2008) – Hall of Fame Beverages, Inc® (“the

Company”) (PINKSHEETS: HFBV), an emerging corporation in the high-growth

functional beverage industry, today announced that the Company has signed a

distribution agreement with Puerto Rico-based Destileria Serralles, Inc

(“Serralles”).

Serralles, Puerto Rico’s largest rum distiller, is arguably most well known

for its Don Q rum brand which it has manufactured for the past 76 years. In

addition to its in-house brands, Serralles distributes over 80 different

product lines, and has exclusive rights to produce and distribute the

Captain Morgan brand in Puerto Rico and the Caribbean. Serralles’ Don Q

distribution reaches the United States, Mexico, US Virgin Islands, and

Spain, among other countries. Serralles distributes many of its brands

through the Seagrams Company, Ltd in the United States.

As outlined in the newly forged agreement, Serralles has agreed to provide

distribution of the Company’s Atomic Dogg and HydroPower beverages to the

Caribbean market. Serralles is a significant distributor to Costco Stores,

Sam’s Club, Sweetbay Supermarkets (formerly Kash n’ Karry), and other

international supermarket and grocery chains. Company management estimates

that this agreement will provide access to thousands of new retail

locations for its unique functional beverages and additionally provide key

distribution channels for new products in the future. Distribution points

will include not only some of the world’s largest ‘big box’ stores

previously noted, but thousands of smaller convenient stores, gas stations,

and night clubs in the burgeoning Caribbean market. As a result of this

agreement, the Company anticipates an exponential increase in product sales

compared to levels which existed prior to the Company’s association with

Serralles.

“We’re very pleased to have reached this agreement,” stated Robert Rosario,

CEO of Hall of Fame Beverages, Inc® “We’ve partnered with one of the most

respected companies in the industry, as evidenced by their award-winning

brands and decades of expertise in production and distribution. This

agreement has given us a foothold for a reasonable expectation of

distribution into some of the world’s highest-volume international chains

and thousands of other retail locations. While it will no doubt take

additional time and resources to establish our brands in these markets, we

consider this agreement a milestone for the Company and its shareholders.”

About Destileria Serralles, Inc

Destileria Serralles, Inc, headquartered in Ponce, Puerto Rico, is the

producer and distributor of the world-famous Don Q rum brands, including

Don Q Cristal, Don Q Gold, Don Q Limon, Don Q Anejo, and Don Q Grand Anejo.

Destileria Serralles is an international distributor of over 80 different

product lines and produces 60% of the rum sold in Puerto Rico. For more

information, visit: http://donq.com

About Hall of Fame Beverages, Inc®

Hall of Fame Beverages, Inc® is the California-based manufacturer of the

Atomic Dogg™ energy drink line and HydroPower™ functional water

brand. Founded by Hall of Fame tailback Jim Brown, Hall of Fame Beverages,

Inc® is an emerging and innovative lifestyle company focused on the

development, production, distribution, and marketing of non-alcoholic

beverages under its signature brands. For more information, visit:

http://www.halloffamebeverages.com/

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth

above may be forward-looking statements that involve certain risks and

uncertainties that could cause actual results to differ from those in the

forward-looking statements. Words such as “anticipate,” “believe,”

“estimate,” “expect,” “intend” and similar expressions, as they relate to

the Company or its management, identify forward-looking statements. Such

forward-looking statements are based on the current beliefs of management,

as well as assumptions made by and information currently available to

management. Actual results could differ materially from those contemplated

by the forward-looking statements as a result of certain factors such as

the level of business and consumer spending, the amount of sales of the

Company’s products, the competitive environment within the industry, the

ability of the Company to continue to expand its operations, the level of

costs incurred in connection with the Company’s expansion efforts, economic

conditions in the industry and the financial strength of the Company’s

customers and suppliers. The Company does not undertake any obligation to

update such forward-looking statements. Investors are also directed to

consider all other risks and uncertainties.

Contact:
Hall of Fame Beverages, Inc®
(323)969-8114
info@halloffamebeverages.com

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