SOURCE:
Hall of Fame Beverages, Inc.
2008-08-13 09:00:00
Hall of Fame Beverages, Inc® Signs Milestone Distribution Agreement With Destileria Serralles, Inc
Puerto Rico’s Largest Rum Distiller to Introduce Atomic Dogg and HydroPower Beverages to Thousands of Retail Locations in Caribbean Region
LOS ANGELES, CA–(EMWNews – August 13, 2008) – Hall of Fame Beverages, Inc® (“the
Company”) (
functional beverage industry, today announced that the Company has signed a
distribution agreement with Puerto Rico-based Destileria Serralles, Inc
(“Serralles”).
Serralles, Puerto Rico’s largest rum distiller, is arguably most well known
for its Don Q rum brand which it has manufactured for the past 76 years. In
addition to its in-house brands, Serralles distributes over 80 different
product lines, and has exclusive rights to produce and distribute the
Captain Morgan brand in Puerto Rico and the Caribbean. Serralles’ Don Q
distribution reaches the United States, Mexico, US Virgin Islands, and
Spain, among other countries. Serralles distributes many of its brands
through the Seagrams Company, Ltd in the United States.
As outlined in the newly forged agreement, Serralles has agreed to provide
distribution of the Company’s Atomic Dogg and HydroPower beverages to the
Caribbean market. Serralles is a significant distributor to Costco Stores,
Sam’s Club, Sweetbay Supermarkets (formerly Kash n’ Karry), and other
international supermarket and grocery chains. Company management estimates
that this agreement will provide access to thousands of new retail
locations for its unique functional beverages and additionally provide key
distribution channels for new products in the future. Distribution points
will include not only some of the world’s largest ‘big box’ stores
previously noted, but thousands of smaller convenient stores, gas stations,
and night clubs in the burgeoning Caribbean market. As a result of this
agreement, the Company anticipates an exponential increase in product sales
compared to levels which existed prior to the Company’s association with
Serralles.
“We’re very pleased to have reached this agreement,” stated Robert Rosario,
CEO of Hall of Fame Beverages, Inc® “We’ve partnered with one of the most
respected companies in the industry, as evidenced by their award-winning
brands and decades of expertise in production and distribution. This
agreement has given us a foothold for a reasonable expectation of
distribution into some of the world’s highest-volume international chains
and thousands of other retail locations. While it will no doubt take
additional time and resources to establish our brands in these markets, we
consider this agreement a milestone for the Company and its shareholders.”
About Destileria Serralles, Inc
Destileria Serralles, Inc, headquartered in Ponce, Puerto Rico, is the
producer and distributor of the world-famous Don Q rum brands, including
Don Q Cristal, Don Q Gold, Don Q Limon, Don Q Anejo, and Don Q Grand Anejo.
Destileria Serralles is an international distributor of over 80 different
product lines and produces 60% of the rum sold in Puerto Rico. For more
information, visit: http://donq.com
About Hall of Fame Beverages, Inc®
Hall of Fame Beverages, Inc® is the California-based manufacturer of the
Atomic Dogg™ energy drink line and HydroPower™ functional water
brand. Founded by Hall of Fame tailback Jim Brown, Hall of Fame Beverages,
Inc® is an emerging and innovative lifestyle company focused on the
development, production, distribution, and marketing of non-alcoholic
beverages under its signature brands. For more information, visit:
http://www.halloffamebeverages.com/
Safe Harbor Statement:
Except for historical information contained herein, the matters set forth
above may be forward-looking statements that involve certain risks and
uncertainties that could cause actual results to differ from those in the
forward-looking statements. Words such as “anticipate,” “believe,”
“estimate,” “expect,” “intend” and similar expressions, as they relate to
the Company or its management, identify forward-looking statements. Such
forward-looking statements are based on the current beliefs of management,
as well as assumptions made by and information currently available to
management. Actual results could differ materially from those contemplated
by the forward-looking statements as a result of certain factors such as
the level of business and consumer spending, the amount of sales of the
Company’s products, the competitive environment within the industry, the
ability of the Company to continue to expand its operations, the level of
costs incurred in connection with the Company’s expansion efforts, economic
conditions in the industry and the financial strength of the Company’s
customers and suppliers. The Company does not undertake any obligation to
update such forward-looking statements. Investors are also directed to
consider all other risks and uncertainties.
Contact: Hall of Fame Beverages, Inc® (323)969-8114 [email protected] |
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