Harper’s Magazine Names Kathy J. Park Vice President, Public Relations and Elena Guzman, Sales Representative, Book Publishing, Art, and Culture
2008-07-17 14:25:00
NEW YORK–(EMWNews)–Harper’s Magazine announced today that Kathy J. Park has been
named vice president, public relations, and Elena Guzman has been named
sales representative, book publishing, art, and culture. Effective
immediately, Ms. Park will report to John R. MacArthur, president and
publisher. Ms. Guzman will report to Peter D. Kendall, vice president
and associate publisher.
In making the announcement, Mr. MacArthur said, “Kathy brings a breadth
of marketing and public relations experience that will help increase our
already strong newsstand sales and our national advertising sales. Her
work at The New York Times was the ideal preparation for
promoting a magazine such as Harper’s, which places a premium on
literary quality as well as aggressive journalism that makes headlines.”
Mr. Kendall said, “Elena’s solid marketing background, understanding of
the way books are bought and sold, and her enthusiasm for the printed
word will serve her well in building the Harper’s brand among
book publishers. We are pleased Elena has joined our staff and expect
she’ll have an immediate impact on our selling efforts.”
Ms. Park will be responsible for the magazine’s media relations, public
relations, marketing, branding, and promotions. She is completing her
M.B.A. with a concentration in marketing at Fordham University’s
Graduate School of Business. Previously, Ms. Park was manager of public
relations for The New York Times Company from 2000 to 2005. From 1996 to
1999, she served as a publicist for CNN in its New York bureau. Ms. Park
graduated with a B.S. in political science from Emory University.
Ms. Guzman will be the magazine’s liaison for book publishing, art, and
culture advertisers. Previously, she served in numerous roles at Basic
Books, Basic Civitas, and Nation Books, most recently as marketing
manager, from 2005 to 2008. Before then she was manager for Oblong Books
and Music, an independent bookstore. Ms. Guzman received a B.A. in
photography from Bard College.
Founded in 1850, Harper’s Magazine (www.harpers.org)
is the oldest general-interest monthly in America. The magazine explores
the issues that drive the national conversation through such celebrated
features as Readings, Annotation, Findings, and the iconic Harper’s
Index. Harper’s has been awarded 18 National Magazine Awards.
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