Entertainment Site

SAN FRANCISCO–(EMWNews)–HOT or NOT, Inc., a leading social entertainment site (www.hotornot.com)

today launched HOT or NOT GOSSIP™ (www.hotornotgossip.com),

hosted by celebrity blogger Zack Taylor. HOT or NOT®

continues to leverage its wildly popular rate feature on their new HOT

or NOT GOSSIP site. Users can rate and share what’s

“hot or not” in pop

culture — from celebrities, products and services to presidential

candidates and Olympic athletes.

“We are very excited to be working with Zack

to bring our valuable audience the content that they crave; both to read

and rate,” said Glenn Graff, CEO of HOT or

NOT, Inc. “With the addition of this content,

we are extending our popular interactive rate feature, which has been

used to count more than 12 billion votes since the site’s

inception. This addition is another example of how HOT or NOT is

evolving by adding new and exciting features that our users can interact

with on a daily basis.”

In addition to what’s “hot”

in pop culture, HOT or NOT GOSSIP has all the latest juice on popular

celebrities. From Miley Cyrus to Madonna, users can read up on the

latest news and photos and are encouraged to rate their “hotness”

on a 1-10 scale. Users also can add their favorite celebs to their

HOTLIST, allowing them to share their interests with the vast HOT or NOT

community. Keeping readers abreast on everything from what’s

happening with Britney to the Hulk Hogan divorce, HOT or NOT GOSSIP is

the one stop shop for entertainment news.

The site’s celebrity blogger, Zack Taylor,

comes with a background in broadcast radio and has been seen on the red

carpet at the Academy Awards and American Idol finals. He’s

frequently quoted in print and radio on both who and what is “hot

and not” in pop culture.

About HOT or NOT, Inc.

Founded in 2000, HOT or NOT Inc. develops social applications that allow

users to rate and review anything from people to products, share their

pictures and passions with the world, and connect and communicate with

like-minded people. HotorNot.com (http://www.hotornot.com)

has achieved global success with millions of members and subscribers

through its popular photo sharing, rating and meet/dating features. HOT

or NOT applications and widgets can be found on the most popular social

networking sites. HOT or NOT Inc. is a privately-held company located in

San Francisco, California.

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