Humach Appoints Dan Shields as Chief Financial Officer to Drive Strategic Growth

Plano, Texas Jan 5, 2026 (EMWNews.com) – Humach, a leading provider of customer experience and contact center solutions, announced today that Dan Shields has been appointed as Chief Financial Officer (CFO). In this role, Shields oversees financial strategy, corporate development, and growth initiatives across the company.

Shields co-founded Markets EQ, an AI-powered voice analytics startup, where he served as CFO and guided the company through strategic milestones and its acquisition. Following Humach’s acquisition of Markets EQ in 2025, Shields transitioned to his current role, leveraging his expertise in finance and strategic planning to support Humach’s AI-driven customer experience initiatives (Humach Acquisition Announcement).

“Dan brings a unique combination of financial leadership and technology expertise,” said Tim Houlne, CEO of Humach. “His experience in guiding startups and high-growth companies aligns perfectly with our mission to innovate in customer experience solutions.”

Shields holds degrees in Mathematics and Economics from SUNY Potsdam and has extensive experience in fintech, AI, and corporate strategy.

About Humach:
Founded in 2003, Humach delivers customer experience and contact center solutions that combine live agents with AI technologies (Humach Website). The company provides consulting, workforce management, and AI-driven support services for businesses seeking to enhance customer engagement and operational efficiency (Humach Leadership Team).