National Marketing Program shatters premium automobile paradigms



    NEW YORK, Aug. 6 /EMWNews/ -- On Friday, Aug. 8, Hyundai will offer

visitors in New York's Financial District an opportunity to take a

luxurious break in the new Genesis premium sports sedan -- a serious

competitor to the likes of Lexus ES, Cadillac CTS and Chrysler 300.



    Genesis will be on display among thousands of people enjoying the

annual Financial Community Day Festival (Aug. 8, 11 a.m. to 6 p.m.).

Located on Maiden Lane (between Front St. and South St.), the Hyundai

display will introduce the Genesis 3.8L and 4.6L models, with base prices

of $33,000 and $38,000, respectively.



    Hyundai's New York display is a part of a nationwide tour, showing

potential buyers a new side to its aggressive product expansion. The

company is touring 15 U.S. cities in 17 weeks to introduce the new sports

luxury sedan to potential customers. The tour includes a traveling display,

eight new Genesis vehicles and a crew of 25-30.



    Both Genesis models come well-equipped with standard safety features

such as Electronic Stability Control (ESC), Anti-lock Braking System

(four-wheel disc), front airbags, side airbags at all four doors and roof

mounted curtain airbags. It also has electronic active front head

restraints that automatically adjust optimally for each individual. Both

models also offer XM NavTraffic, Adaptive Front Lighting System (AFLS).

Genesis has been awarded a five-star rating in all front and side impact

tests by the National Highway Traffic Administration (NHTSA).



    Genesis' performance is exceptional with a Lambda 3.8 V6 or a Tau 4.6

V8 producing 290 and 375 horsepower, respectively. Both engines are mated

with advanced six-speed automatic transmissions to produce excellent

highway mileage of 27 mpg for the V6 and 25 mpg for the V8. The Genesis 4.6

V8 produces more horsepower per liter and better mileage ratings than the

Lexus GS 460 or the BMW 750i. Genesis has more cabin room than either the

BMW 5-Series or the Mercedes E-Class, but with more body rigidity and

lighter weight. This translates to a quieter, roomier ride that includes

Lexicon(R) audio systems as standard equipment. Road & Track's Andrew

Bornhop said, "Clearly, Hyundai is proud of the Genesis, and this shows

inside, where there are gobs of space and a gently curving dash that looks

especially rich, dare I say European, covered with attractively stitched

leather." (Road & Track - May 2008)



    The interior also includes standard keyless entry and ignition, XM

satellite radio, heated seats, iPod and USB audio integration and Bluetooth

connectivity for cell phones. Hyundai's marketing program is designed to

show consumers that with Genesis you can have luxury, quality and

performance that equals or betters the competition without overpaying. Car

and Driver's Michael Austin said, " ... the Genesis stands poised to make

drivers reevaluate their perceptions of the Hyundai brand, which is good

for Hyundai and bad for the competition." (Car and Driver - May 2008)