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IMI Global Becomes Exclusive Worldwide Marketing Partner for the “Born & Raised in the USA®” Label for Beef, Pork, Poultry, Lamb, Fish and Game

SOURCE:

Integrated Management Information (IMI Global)

2008-04-02 05:39:00

IMI Global Becomes Exclusive Worldwide Marketing Partner for the “Born & Raised in the USA®” Label for Beef, Pork, Poultry, Lamb, Fish and Game

CASTLE ROCK, CO–( EMWNews – April 2, 2008) –


--  Partnership Offers Consumers an Easily Recognizable, Third-Party

    Verified Option for Meat Products Born and Raised in the United States

    

--  Agreement Positions IMI's Customers to Comply with Federal Country of

    Origin Labeling (COOL) Legislation That Mandates Labeling of Meat at

    Domestic Retail Locations

    

Integrated Management Information, Inc. (IMI Global) (OTCBB: INMG), a

leading provider of verification and Internet solutions for the

agricultural/livestock industry, today announced it has signed an agreement

to become the exclusive worldwide marketer of the trademarked “Born &

Raised in the USA®” label. The agreement puts IMI Global in a strong

position to lead the industry move toward mandatory labeling of all meat

products to identify the country of origin. There are 87 billion pounds of

meat produced in the United States annually.

Under terms of the 2002 Farm Bill, retailers nationwide must display on

their packaging a label identifying the country of origin (COOL) for meat

products, including beef, pork, lamb and fish, starting in the fall of

2008. The Born & Raised in the USA® label, currently being used on a

voluntary basis and appearing on products in selected retail stores,

provides retailers, processors and producers a streamlined and proven

third-party verification program as well as a means of supporting and

promoting domestic meat products.

“With the deadline for domestic retailers to begin displaying country of

origin labeling fast approaching, this agreement is both timely and

potentially one of the most important partnerships IMI Global has been a

part of,” said John Saunders, president and CEO of IMI Global. “We believe

the Born & Raised in the USA® label, backed by IMI’s third-party

verification systems, will find broad acceptance among domestic packers and

retailers who are subject to this mandate beginning later this year. The

brand, which includes a prominently displayed American flag, is a

compelling visual that we believe will appeal to packers and retailers

while giving consumers a simple and recognizable label to identify a

product exclusively born, raised and processed in the USA. IMI Global is a

national standard setter in the field of third-party verification services

and we have been providing food verification systems since 1995 to

producers through to retailers and have developed over 60% of all USDA PVP

and QSA programs in the United States. As a result, we are ideally

positioned to promote this label, as well as provide COOL compliance for

our customers. Our goal is to make Born & Raised in the USA® the

industry standard.”

Saunders said the Born & Raised in the USA® label program was developed

more than seven years ago by Carolyn Carey, founder and president of Born &

Raised in the USA®, who foresaw the industry’s direction and remained

committed for several years before country of origin labeling became a

reality.

Carey added that IMI Global was an obvious choice as exclusive marketing

partner. “IMI Global is a highly respected verification organization with

extensive experience, a blue chip customer base and a strong track record

working with the USDA,” she said. “We’re excited about the opportunity to

roll out Born & Raised in the USA® to packers and retailers nationwide

and provide them an easily workable COOL solution at no additional cost to

the cow-calf producer.”

A longtime customer for Born & Raised in the USA® is Western Grasslands,

Inc., dba Panorama Meats, Inc. www.PanoramaMeats.com, producers of Panorama

Natural Grass-Fed Beef™ and Panorama Organic Grass-Fed Beef™. Based

in Vina, California, Panorama markets natural and organic grass-fed beef to

food service operators as well as conventional and natural food retailers

such as Whole Foods and Trader Joes throughout the United States.

About IMI Global

Founded in 1995, IMI Global is a leading provider of verification and

Internet solutions for the agriculture industry. Go to www.IMIGlobal.com

for additional information. IMI has worked with some of the largest

agricultural organizations in the United States, providing web-based

applications for verification and identification as well as a range of

consulting services tailored to meet each customer’s needs. IMI operations

include www.CattleNetwork.com, an online service offering market

information and industry news to the cattle industry, and

www.CattleStore.com, an online source for livestock supplies, such as

animal identification, medical equipment and veterinarian supplies.

Additional IMI web sites include www.USVerified.com, www.AgNetwork.com and

www.PetSupplyVerified.com.

CAUTIONARY STATEMENT

This news release contains “forward-looking statements” within the meaning

of the U.S. Private Securities Litigation Reform Act of 1995, based on

current expectations, estimates and projections that are subject to risk.

Forward-looking statements are inherently uncertain, and actual events

could differ materially from the Company’s predictions. Important factors

that could cause actual events to vary from predictions include those

discussed in our SEC filings. Specifically, statements in this news

release about growth, profitability, potential, leadership, the impact and

efficacy of the Company’s products and services on the marketplace, and

prospects for the Born & Raised in the USA® labeling program are

forward-looking statements that are subject to a variety of factors,

including availability of capital, personnel and other resources;

competition, governmental regulation of the beef industry, the market for

beef and other factors. In addition, financial results for the three and

nine-month periods are not necessarily indicative of future results.

Readers should not place undue reliance on these forward-looking

statements. The Company assumes no obligation to update its

forward-looking statements to reflect new information or developments. For

a more extensive discussion of the Company’s business, please refer to the

Company’s SEC filings at www.sec.gov.

Company Contacts:

John Saunders
Chief Executive Officer
303-895-3002

Jay Pfeiffer
Pfeiffer High Investor Relations, Inc.
303-393-7044

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