Innovative BeerTender by Krups and Heineken Now Available at Retail Nationwide and Online Stores New BeerTender Offers the Ultimate at Home Draught Beer Experience

SOURCE:

Heineken USA

2008-04-01 05:00:00

Innovative BeerTender by Krups and Heineken Now Available at Retail Nationwide and Online Stores

New BeerTender Offers the Ultimate at Home Draught Beer Experience

WHITE PLAINS, NY and MEDFORD, MA–( EMWNews – April 1, 2008) – Beer enthusiasts seeking a

sophisticated draught beer drinking experience at home, rejoice: Beginning

today, BeerTender® is available nationwide at retail locations and online

stores. The one-of-a-kind appliance, BeerTender features stylish design

characteristics and authentic draught beer thanks to the patented

carbonator pressure technology of the Heineken® DraughtKeg™ and

Heineken Premium Light® DraughtKeg™. The new countertop chilling

system from Heineken and Krups® serves a perfect draught beer pour every

time.

Beginning April 1, BeerTender is available nationwide through retailers and

online stores including Williams-Sonoma, Amazon.com, Bed Bath & Beyond,

Linens ‘n Things, Macy’s, Chefs, Cooking.com, Sur La Table and Frontgate.

Visit www.beertender.com for a complete list of where to purchase

BeerTender.

“BeerTender is a must-have for any beer aficionado who values a

premium-quality draught beer experience and stylish product design,” said

Ken Kunze, senior vice president, chief marketing officer, Heineken USA.

“BeerTender combines Heineken’s DraughtKeg technology with Krups’

excellence in product design and quality construction.”

“BeerTender’s classic satin black and chrome design reflects and confirms

the traditions of draught beer and enhances the authentic experience of

pouring a true draught beer at home,” said Steve Jones, Krups Director of

Marketing and Communications.

Breakthrough Technology

Engineered by Krups, BeerTender chills the DraughtKeg and maintains the

ideal serving temperature to provide an authentic draught beer experience

at home. The technology works in four easy steps: Insert a DraughtKeg

into BeerTender, connect the included disposable draught tube, close the

lid and serve.

BeerTender is available in two models — the B90 and the B95.

The BeerTender B95 model has an illuminated LCD screen control panel that

features:


--  Keg Volume Indicator:  Displays amount of beer left in the DraughtKeg.

--  30-day Freshness Count-Down Indicator:  Beer stays fresh 30 days from

    tapping.

--  Temperature Control:  Choose from 3 temperature settings -- 36°F, 39°F

    or 42°F -- to accommodate personal preference.

--  Temperature Indicator and Ready to Drink Icon:  Shows actual

    temperature of the Heineken or Heineken Premium Light DraughtKeg and ready

    to drink icon illuminates when chilled to your desired serving temperature.

--  This model can be found for $299.

    

The BeerTender B90 model has an LED control panel that features:


--  Keg Volume Indicator:  Displays amount of beer left in the DraughtKeg.

--  Temperature Indicator and Ready to Drink Icon:  Chills and maintains

    DraughtKeg at an ideal serving temperature of 38°F.  Light turns from red

    to green when beer has reached the optimum serving temperature.

--  This model can be found for $279.

    

Club BeerTender Online

To celebrate the launch of the distinctive BeerTender, Heineken and Krups

have created a unique website, www.BeerTender.com. The site will soon

offer beer aficionados the opportunity to join Club BeerTender where

consumers can find the latest news, rewards programs (where legal) and ways

to continuously enhance their at home beer experience.

About Heineken USA

Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of

Heineken International BV, which is the world’s most international brewer.

Brands imported into the U.S. include: Heineken Lager, the world’s most

international beer brand; Heineken Premium Light; Amstel Light, a leading

imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is

also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis,

Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please

visit EnjoyHeinekenResponsibly.com.

About Krups

Krups engineers coffee machines and food preparation appliances that

provide functional, rigorous European design at the highest level of

technical perfection, performance and quality. Designed and built for those

who continuously seek out authentic gourmet experiences and take pleasure

in discovering how things are done well. Krups is a subsidiary of Groupe

SEB the world leader in small appliances. Please visit Krupsusa.com.

CONTACT:
Tamara Moore
Heineken USA
914.681.4153
tmoore@heinekenusa.com

Lauren Naru
MS&L
212.468.3040
lauren.naru@mslpr.com

Jennifer Gear
Krups/Cogent PR
781.937.3489
Jennifer@cogentpr.com

free cash grants, free grant money, free money, cash grants, scholarships, business grants, foundation grants, government grants, debt grants, consolidation, college tuition, financial aid, medical grants, personal grants, medical bills, unsecured loans, no interest loans, financing, loans, capital, non profit organizations

Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89

Get Unlimited Organic Website Traffic to your Website 
TheNFG.com now offers Organic Lead Generation & Traffic Solutions