Innovative BeerTender by Krups and Heineken Now Available at Retail Nationwide and Online Stores
New BeerTender Offers the Ultimate at Home Draught Beer Experience
WHITE PLAINS, NY and MEDFORD, MA–( EMWNews – April 1, 2008) – Beer enthusiasts seeking a
sophisticated draught beer drinking experience at home, rejoice: Beginning
today, BeerTender® is available nationwide at retail locations and online
stores. The one-of-a-kind appliance, BeerTender features stylish design
characteristics and authentic draught beer thanks to the patented
carbonator pressure technology of the Heineken® DraughtKeg™ and
Heineken Premium Light® DraughtKeg™. The new countertop chilling
system from Heineken and Krups® serves a perfect draught beer pour every
Beginning April 1, BeerTender is available nationwide through retailers and
online stores including Williams-Sonoma, Amazon.com, Bed Bath & Beyond,
Linens ‘n Things, Macy’s, Chefs, Cooking.com, Sur La Table and Frontgate.
Visit www.beertender.com for a complete list of where to purchase
“BeerTender is a must-have for any beer aficionado who values a
premium-quality draught beer experience and stylish product design,” said
Ken Kunze, senior vice president, chief marketing officer, Heineken USA.
“BeerTender combines Heineken’s DraughtKeg technology with Krups’
excellence in product design and quality construction.”
“BeerTender’s classic satin black and chrome design reflects and confirms
the traditions of draught beer and enhances the authentic experience of
pouring a true draught beer at home,” said Steve Jones, Krups Director of
Marketing and Communications.
Engineered by Krups, BeerTender chills the DraughtKeg and maintains the
ideal serving temperature to provide an authentic draught beer experience
at home. The technology works in four easy steps: Insert a DraughtKeg
into BeerTender, connect the included disposable draught tube, close the
lid and serve.
BeerTender is available in two models — the B90 and the B95.
The BeerTender B95 model has an illuminated LCD screen control panel that
-- Keg Volume Indicator: Displays amount of beer left in the DraughtKeg. -- 30-day Freshness Count-Down Indicator: Beer stays fresh 30 days from tapping. -- Temperature Control: Choose from 3 temperature settings -- 36°F, 39°F or 42°F -- to accommodate personal preference. -- Temperature Indicator and Ready to Drink Icon: Shows actual temperature of the Heineken or Heineken Premium Light DraughtKeg and ready to drink icon illuminates when chilled to your desired serving temperature. -- This model can be found for $299.
The BeerTender B90 model has an LED control panel that features:
-- Keg Volume Indicator: Displays amount of beer left in the DraughtKeg. -- Temperature Indicator and Ready to Drink Icon: Chills and maintains DraughtKeg at an ideal serving temperature of 38°F. Light turns from red to green when beer has reached the optimum serving temperature. -- This model can be found for $279.
Club BeerTender Online
To celebrate the launch of the distinctive BeerTender, Heineken and Krups
have created a unique website, www.BeerTender.com. The site will soon
offer beer aficionados the opportunity to join Club BeerTender where
consumers can find the latest news, rewards programs (where legal) and ways
to continuously enhance their at home beer experience.
About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of
Heineken International BV, which is the world’s most international brewer.
Brands imported into the U.S. include: Heineken Lager, the world’s most
international beer brand; Heineken Premium Light; Amstel Light, a leading
imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is
also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis,
Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please
Krups engineers coffee machines and food preparation appliances that
provide functional, rigorous European design at the highest level of
technical perfection, performance and quality. Designed and built for those
who continuously seek out authentic gourmet experiences and take pleasure
in discovering how things are done well. Krups is a subsidiary of Groupe
SEB the world leader in small appliances. Please visit Krupsusa.com.
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