Jan Van den Bergh Launches a Silk E-Commerce Platform – Presenting Yufeng: A New Collection of Art in Silk

On 08.08.08 Jan Van den Bergh – a Belgium born interactive marketer based in Shanghai – launched on the global market a silk e-commerce platform; presenting Yufeng: a new collection of art in silk.

(EMWNews) August 14, 2008 — On 08.08.08 Jan Van den Bergh – a Belgium born interactive marketer based in Shanghai – launched on the global market a silk e-commerce platform; presenting Yufeng: a new collection of art in silk.

Yufeng is the brandname of this 1st line of 100% handmade precious silk using the old and complicated kesi technique. The visuals of their first series are almost all very old, but strikingly modern looking Chinese icons. They also added to this series one contemporary design by a young Malaysian designer Anne Ng.

Yufeng is fully and actively supported by the Suzhou Silk Museum in China with which Yufeng closed an exclusive deal for the next 5 years. Suzhou is the cradle not only of the silk industry 5000 years ago, but also of this complicated kesi weaving technique.

The specialists of the Museum will supervise and guarantee the quality and authenticity of the Yufeng handwoven collection. Each kesi piece of art will be accompanied by an authentication document of the Museum. Founder Jan Van den Bergh says: “We very much appreciate the active support of the Museum in the last several months and will continue to honour the exclusivity they granted us for the next 5 years.”

In the future Yufeng plans to launch new “silk paintings” designs every 6-8 weeks: always a mix of traditional and contemporary design. The artifacts will also appear as from 2009 on in designer handbags, wedding dresses and home furniture – all of them in the luxury layer of the market.

When Jan Van den Bergh first arrived in China beginning of 2006 he was surprised to see there where not yet that many strong Chinese brands in the luxury segment – although there is such a rich Chinese culture to build on. When he met, by accident, the director of the Suzhou Silk Museum he sensed a unique opportunity to develop a Chinese luxury brand based on this very valuable and old silk weaving technique.

Yufeng also wanted to symbolically launch on 08.08.08. So their e-commerce platform is still very fresh. Jan Van den Bergh admits there are still some flaws in it. Yufeng Silk is his brand-new brainchild and he plans to let it organically grow – building on the expertise and close cooperation with silk lovers in the art-, fashion- and design-industries worldwide.

For more information on Yufeng please contact its founder Jan Van den Bergh:

M :+86 136 2179 9450

T :+86 21 5465 3850
http://www.yufengsilk.com
http://www.facebook.com/profile.php?id=760029923