Kidville Holdings, LLC and Longfoot Communications Corp. Announce Merger Agreement

      Dr. Phillip Frost Leads 10 Million Dollar Investment in Kidville



    NEW YORK and MIAMI, July 14 /EMWNews/ -- Kidville Holdings, LLC --

operating as "Kidville" and named 'best of' by New York Magazine and given

a five star "extraordinary" customer rating in The Lila Guide: New Parent

Survival Guide -- and Longfoot Communications Corp. (LGFC.OB), a

publicly-traded company with no active operations, have signed a merger

agreement pursuant to which Kidville will become a wholly owned subsidiary

of Longfoot Communications. Following consummation of the merger, and

subject to necessary stockholder approval, it is anticipated that Longfoot

Communications will be renamed Kidville, Inc. (or a variation thereof) and

will be headquartered in New York City. The merger is expected to close

within the next sixty days, and the combined company intends thereafter to

apply to list its common stock on the American Stock Exchange (AMEX).



    In conjunction with the signing of the merger agreement, Dr. Phillip

Frost, former Chairman and Chief Executive Officer of IVAX Corporation, and

others ("Investors"), invested $10 million dollars in Kidville. Also among

the Investors are (i) an entity in which Glenn L. Halpryn, President,

Secretary and a director of Longfoot Communications, has an interest, (ii)

Steven D. Rubin and Dr. Subbarao Uppaluri, both of whom are directors of

Longfoot Communications and (iii) Dr. Jane Hsiao. Under the terms of the

merger agreement, it is expected that the Investors, including Dr. Frost,

and the existing stockholders of Longfoot Communications will own

approximately 25% of the combined company, on a fully diluted basis, upon

consummation of the merger. The Kidville members, excluding the Investors

and the existing stockholders of Longfoot Communications, will own

approximately 75% of Longfoot Communications following the merger. The

merger is subject to customary closing conditions.



    Kidville's management team, including its co-founder, Shari Misher

Stenzler, will continue to lead the company following the merger.



    Says Shari Misher Stenzler, "It is very exciting to have Dr. Frost and

his associates -- Dr. Jane Hsiao, Steve Rubin and Dr. Rao Uppaluri as

strategic investors in Kidville. The Frost investment, along with the

closing of the merger with Longfoot Communications, will provide us the

flexibility to expand our growth via acquisitions and new business ventures

while also creating a public market for Kidville stockholders."



    Says Dr. Phillip Frost, "We are excited to be significant investors in

Kidville. We believe that Kidville's brick and mortar locations coupled

with Kidville's developing entertainment business have created a unique

platform that makes Kidville well-positioned to become one of the dominant

children's brands nationwide."

    About Kidville



    Named 'Best of' by New York Magazine, Kidville operates large, upscale

facilities, catering to newborns through five-year-old children and their

families. In addition to offering a wide range of developmental classes for

newborns-5 year olds, including Little Maestros, Run Wiggle Paint & Giggle,

Big Muscles for Little Babies, Kidville Tumblers, and Kidville University

(Kidville's Pre-School Alternative Program), Kidville also features an

indoor playground, a retail boutique and the Kidville Salon. Silver

Membership is free with enrollment in any Kidville class, while upgrades to

Gold, Platinum and Diamond levels are also available.



    Kidville also operates "Kidville Annex" locations that feature a

selection of Kidville offerings.



    Kidville recently announced the launch of its National Franchise

Program.



    The Kidville concept started when Shari Misher Stenzler, Co-Founder of

London Misher Public Relations, found herself carrying her baby and

stroller down a long flight of stairs for her child's first music class.

"There must be a better way," she thought and began informally polling

friends and fellow parents about their needs.



    Fun and familiar geometric shapes are the design foundation for the

Kidville interior space. Used with vibrant colors, the design elements

encourage exploration and intuitively guide children throughout the space.

This playful and cross-functional design provides the perfect setting for

everything from intimate classes to "Big Blow Out" birthday parties.



    Kidville Founders include Cosi co-founder Andy Stenzler, London Misher

Public Relations President, Shari Misher Stenzler, tennis stars Andre

Agassi and Steffi Graf, philanthropist Laurie Tisch, Emanuel and Liz Stern

(HartzMountain Realty/Tribeca and SOHO Grand Hotels), Richard Chapman and

Gordon Hamm (GMC Parking Chain) and Kidville President Rammy Harwood.



    For more information about Kidville, please contact Shari Misher

Stenzler @ London Misher Public Relations, Inc. 212-759-2800 ext 11. or

[email protected].



    For more information about Longfoot Communications, please contact

Glenn L. Halpryn, at 305-573-4112.



    This press release contains forward-looking statements within the

meaning of the "safe harbor" provisions of the Private Securities

Litigation Reform Act of 1995. These statements are based on the current

expectations or beliefs of Kidville's management and are subject to a

number of factors and uncertainties that could cause actual events to

differ materially from those described in the forward-looking statements.