New online loyalty program rewards travel club members with redeemable

       points for each dollar spent on last-minute trip reservations



    ORLANDO, Fla., Aug. 6 /EMWNews/ -- Frequent last-minute travelers

seeking vacation deals online can now earn free trips through TripleDip, an

unprecedented Web loyalty program from the members-only LastMinuteTravel

Club. Effective last Sunday, August 3, travel club members will accumulate

one point for each dollar spent on the website's inventory of discounted

A-list hotels, airfare, vacation packages, cruises, and Hertz rental cars.

Once acquired, TripleDip points can be redeemed online for free travel to

destinations across the globe.



    "The process of redeeming points is simple," explains Uri Argov,

President and CEO of Travel Holdings, Inc., which owns and operates

LastMinuteTravel.com and its LastMinuteTravel Club. "Members are

automatically registered for the free program. They can then search for

their travel using points, rather than price, and easily book hotels using

accumulated points from their TripleDip account. The status of their points

can be checked online at any time."



    TripleDip points are deposited into travel club members' accounts one

month after the checkout of their purchased trip, and are not subject to

any additional fees, taxes, or blackout dates. "In fact, all rates found

within the LastMinuteTravel Club are tax-inclusive. There are no surprises

when it comes to price - what you see is exactly what you'll get," states

Argov.



    As part of the launch, all LastMinuteTravel Club members, new and

current, will receive 5,000 TripleDip points. Points may be redeemed for

the full amount of a particular hotel reservation, and cannot be used for

partial payment.



    For more information about the LastMinuteTravel Club and TripleDip,

visit http://Club.LastMinuteTravel.com . Membership is available for an

annual fee of $49.99, which each member has saved on his or her first

purchase alone.

    About the LastMinuteTravel Club



    Created by LastMinuteTravel.com, a wholly owned subsidiary of Travel

Holdings, Inc., the LastMinuteTravel Club is the first discount travel club

of its kind, offering elite access to behind-the-scenes rates on nearly

13,000 hotels worldwide. Membership is available on an annual basis, saving

travelers up to 65 percent on each hotel booking online, offering

additional savings on airfare, vacation packages, cruises, and car rentals.

Rates are provided exclusively to members via the Club's secure

password-protected site, http://Club.LastMinuteTravel.com .