LATV Lands Banda Superstar Yolanda Perez as Host of Mex 2 the Max; Summer Grid Heats Up With New Shows and Concerts

Bicultural Multicast Network Adds Music Video Showcases, Exclusive Concerts

                               and New Talent



    LOS ANGELES, July 16 /EMWNews/ -- LATV, the nation's first bilingual

entertainment/music network distributed via digital multicast, announced

that it had contracted banda music queen Yolanda Perez as the new host for

its regional Mexican music program, Mex 2 the Max. Concurrently, the

bicultural network announced that its new programming lineup includes

LATV-produced as well as international concerts two new music video

vehicles and a special video countdown from Universal Studios.



    "Yolanda Perez brings a true insider's perspective to Mex 2 the Max,

one of LATV's signature shows. She is our audience -- hip, bilingual and

bicultural," said Luca Bentivoglio, VP Programming, LATV. "Her star power

and natural appeal made her the perfect choice to head up this regional

music favorite. It's a great coup for us."



    On Mex 2 the Max, (Monday-Thursday, 9:00 p.m. - 9:30 p.m. PT), Ms.

Perez conducts exclusive interviews, introduces live performances and

hobnobs with the audience's favorite celebrities. Born in Los Angeles, CA,

Yolanda Perez comes from a family steeped in banda music lore. Her music

style effectively mixes the traditional elements of banda with hip-hop and

rap. Known as La Potranquita (Little Filly), she easily transitions from

Spanish to English in her music. Her new album, "Todo de Mi" (All of Me)

was released yesterday.



    In addition, LATV's programming lineup will include two new music video

shows as well as exclusive concerts. They are:



    Mi Beat. Whether it's pop, rock, reggaeton, rap or indie, Mi Beat

showcases the latest videos and the hottest hits. The new and the classics,

tomorrow's bands and today's one-hit wonders. Monday - Friday, 4:00 p.m. -

5:00 p.m. PT.



    The List. For all those LATV fans who swear by their own playlist, this

is their chance to play VJ. It's a one-hour nationwide music request fest

that will spotlight viewer favorites. Special hosts such as top model CC

Fontana will pop in as guest VJs. Monday - Thursday, 5:00 p.m. - 6:00 p.m;

CC Fontana, Thursday, July 31 from Malibu.



    Universal Studios Hottest Videos of all Times. En la Zona host Alexis

de la Rocha and Wachale host Humberto Guida team up to present the hottest

videos of all time straight from Universal Studios in Los Angeles.

Thursday, July 17, 5:00 PM PT.



    En Concierto:



    -- Kany Garcia and Fonseca. Taped in front of a live audience in its

own state-of-the-art studios, LATV's en Concierto is legendary for

introducing new artists and established rock stars. Puerto Rican

singer/songwriter Kany Garcia and Colombian vocalist Fonseca headline this

one hour special. Tuesday, July 22, 6:00 p.m.- 7:00 p.m. PT.



    -- Los Amigos Invisibles. An LATV exclusive, the Grammy nominated band,

Los Amigos Invisibles performs from their native Venezuela. LATV host Pili

Montilla interviews them on their unique fusion of disco, jazz and funk all

brought under the Latin rhythm umbrella. Tuesday, August 5, 6:00 p.m. -

7:00 p.m. PT.



    LATV currently has 33 affiliation agreements across the country in 19

of the top 25 Hispanic television markets. LATV is also carried on basic

cable through its affiliates and in Los Angeles on KJLA via cable,

broadcast and DBS. This brings the total number of households reached to 32

million in the United States and Puerto Rico. It also places the network in

nine of the top 10 Hispanic television markets and six of the top DMAs.

    About LATV:



    Headquartered in Los Angeles, LATV is the nation's first

bilingual/bicultural entertainment and music network distributed via

digital multicast. A pioneer in bicultural youth broadcasting, LATV has

been in the Los Angeles market since 2001 and launched nationally on April

23, 2007. Post-Newsweek Stations, Inc. is an investor in the national

network and has a minority ownership interest in the Company as well as a

seat on its Board of Directors. Targeting the 18- to 34-year-old Latino,

LATV's programming bouquet offers a range of content that includes

multi-genre music, lifestyle and entertainment. The network is ad-supported

and offers an array of programming that is original and exclusive. The

company also owns LatiNation, LLC which nationally syndicates the programs

American Latino TV and LatiNation. For more information, visit LATV online

at http://www.latv.com.






     For more information about LATV, please contact:

     Maite Saralegui

     [email protected]

     323.650.2236