ATLANTA (EMWNews) August 11, 2008 —

The Lifeline Program^®

today announced that as of July 31, the life insurance settlement

company has already outperformed last year’s

record sales numbers. Riding a wave of factors including a thirst for

settlements as an investment from financial institutions, an influx of

converted term policies and an increase in policies from seniors feeling

the pinch of the economic slowdown, overall policy volume has seen a

dramatic spike.

“After completing an outstanding year in 2007

we were optimistic, but this year has greatly exceeded even those

expectations,” said Wm. Scott Page, president

and CEO. “We have seen gain after gain.”

Though exact figures were not released, Page said that the company has

managed more than half a billion dollars in face amount of policies in

the past year with the company’s current

financial partners.

Page attributes much of the success to the company’s

processes for evaluating policies and a new program that trains agent

groups on the finer points of building a life settlement business.

The proprietary policy evaluation system quickly identifies ideal

settlement opportunities while singling out and removing Stranger Owned

Life Insurance (STOLI) policies from settlement consideration.

The marketing and sales program is designed for organizations seeking

additional products, services and expertise to improve and sustain

performance in the increasingly competitive financial services

marketplace. The P3 Program (Production –

Performance – Profit) enables agencies and

agents to build a new market with life settlements, broaden revenue,

increase commissions and further penetrate existing clientele. The

Lifeline Program is currently accepting letters of intent from

qualified agencies.

“For 19 years, we have been developing

business processes that streamline life settlement transactions,”

said Page. “We have a production system that

can be scaled to any size operation and the back-office ability to

seamlessly evaluate policies to maximize profitability and minimize risk.”

The Lifeline Program,

based in Atlanta, Ga., is a division of Wm. Page & Associates, Inc.

Founded in 1989, the company actively partners with insurance agencies

and broker dealers to establish profitable and ongoing life settlement

business lines. For more information on life settlements or the P3

Program, contact Audrey Morgan of The Lifeline Program at 800-252-5282,

by e-mail at [email protected]

or visit www.thelifeline.com.