Long Banished to the Side of the Package, Nutrition Info Now Playing Center Stage

 Old Orchard Brands Introduces New Campaign That Provides Sugar-Restricted

                Dieters Enhanced Access to Nutrition Content



    SPARTA, Mich., Aug. 25 /
EMWNews
/ -- For consumers with

sugar-restrictive diets struggling to find a "light" variety of fruit juice

to fit their needs, the search is made easier by an all-encompassing

consumer campaign from Old Orchard Brands that begins today. The "Fit for

Your Lifestyle" campaign includes new packaging for its industry-leading

low-sugar product, Healthy Balance fruit juice cocktail, as well as a

consumer health-focused website, a national ad campaign, a robust sampling

program and a dietitian blog.



    The "Fit for Your Lifestyle" campaign intends to bolster Old Orchard's

position as the leading low-sugar juice manufacturer with new packaging

that more clearly draws attention to Healthy Balance's nutrition content on

the front of the bottle. Yet, the all-encompassing nature of the effort

speaks to the Company's desire to create multiple touch-points with people

living with diabetes and those on restricted diets.



    "This campaign is really about listening to our consumers and paying

attention to what we've heard," said Kevin Miller, vice president of

marketing for Old Orchard Brands. "We get a lot of emails from people

living with diabetes who tell us Healthy Balance is the only fruit juice

they've found that fits their diet. We want to eliminate the guesswork by

placing nutrition information up front, and at the same time create a

peer-to-peer space online for those seeking healthier food choices outside

of the juice category."



    The Healthy Balance line of fruit juice cocktails feature an

industry-low 6 grams of sugars per 8-ounce glass, which results in nearly

40 percent less calories and carbohydrates than the leading juice

manufacturer's "light" line of juice. The line currently includes Apple,

Apple Cranberry, Apple Kiwi Strawberry, Apple Raspberry, Cranberry,

Cranberry Grape, Cranberry Raspberry, Grape, Pomegranate, Pomegranate

Cranberry, Ruby Red Grapefruit and White Grape varieties.



    A registered dietician blogs about healthy food choices at

http://www.healthybalance.com and answers questions from visitors. The free site

features recipes, fitness tips, health calculators, etc.



    In addition, Old Orchard will provide free samples of Healthy Balance

to participants at more than 100 "Walk to Fund a Cure Diabetes" events

hosted by the Juvenile Diabetes Research Foundation (JDRF) across the U.S.

this fall.



    A national free-standing-insert (FSI) will appear in newspapers

nationwide on Sunday, September 7 in addition to numerous national magazine

placements throughout the balance of the year.

    About Old Orchard Brands



    Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing

fruit juice brands in the United States. Established in 1985, the company

offers consumers 30 frozen concentrate flavors and 62 bottled varieties in

a range of 100 percent fruit juices and blends, premium and organic juices,

fruit juice cocktails, low-sugar fruit juice cocktails, and juice-infused

teas. Old Orchard Brands currently produces more than 80 million 64-ounce

bottles of fruit juice and 45 million 12-ounce canisters of frozen juice

concentrates each year. Old Orchard Brands is an Allied Capital company.

For more about Old Orchard, visit http://www.oldorchardjuice.com .



    Images available upon request: [email protected].