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Lyric Culture Signs With German Distributor Agentur Toepfer

SOURCE:

Lyric Jeans, Inc.

2008-07-17 06:00:00

LOS ANGELES, CA–(EMWNews – July 17, 2008) – Lyric Jeans, Inc. (PINKSHEETS: LYJN) today

announced that its premium lifestyle brand Lyric Culture will be

distributed in Germany, Austria and Switzerland by Agentur Toepfer. Based

in Dusseldorf, the company is one of the leading distributors in the

territory representing brands such as Ella Moss, Goldsign, Earnest Sewn,

Splendid, Dior Homme and many more. Agentur Toepfer plans to introduce

Lyric Culture to the German market at the PREMIUM Show in Berlin in July of

2008. The company will also be exhibiting at Fashion Week in Munich.

“As we continue to develop the Lyric Culture brand internationally, we are

very pleased to be working with Agentur Toepfer for distribution in such a

significant area as Germany, Austria and Switzerland,” said Hanna Rochelle

Schmieder, President of Lyric Culture.

“We are very excited about our cooperation with Lyric Culture. The people

are great and it’s such a cool and unique idea what they do, people will

love it here,” said Marco Stein of Agentur Toepfer.

Lyric Culture is a music-driven premium lifestyle brand involving lyrical

content on denim wear, t-shirts, cashmere and accessories. As the

innovator and manufacturer of groundbreaking fashion, Lyric Culture employs

a cutting-edge design strategy which allows the wearer to express

themselves through the words of their favorite song — a modern twist to

wearing your heart on your sleeve (and pant leg)! Lyric Culture has

licensing deals with the largest music publishing companies in the world

including Warner Chappell, EMI, Universal, Sony/ATV and BMG to name a few

and has secured the rights to utilize lyrics made famous by The Beatles,

Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees, KISS and many more.

www.LyricCulture.com

Included in this release are certain “forward-looking” statements,

involving risks and uncertainties, which are covered by the safe harbor

provisions of the Private Securities Litigation Reform Act of 1995,

including statements regarding Lyric Jeans Inc. Such statements are based

on management’s current expectations and are subject to certain factors,

risks and uncertainties that may cause actual results, events and

performance to differ materially from those referred to or implied by such

statements. In addition, actual or future results may differ materially

from those anticipated depending on a variety of factors, including

continued maintenance of favorable license arrangements, success of market

research identifying new product opportunities, successful introduction of

new products, continued product innovation, sales and earnings growth,

ability to attract and retain key personnel, and general economic

conditions affecting consumer spending, Readers are cautioned not to place

undue reliance on these forward-looking statements, which speak only as of

the date hereof. Lyric Jeans Inc. does not intend to update any of the

forward-looking statements after the date of this release to conform these

statements to actual results or to changes in its expectations, except as

may be required by law.

Safe Harbor: This release includes forward-looking statements within the

meaning of Section 27A of the Securities Act of 1933 and Section 27E of the

Securities Act of 1934. Statements contained in this release that are not

historical facts may be deemed to be forward-looking statements. Investors

are cautioned that forward-looking statements are inherently uncertain.

Actual performance and results may differ materially from that projected or

suggested herein due to certain risks and uncertainties including, without

limitation, ability to obtain financing and regulatory and shareholder

approvals for anticipated actions.

Contact:
Lyric Jeans, Inc.
[email protected]

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