Magnolia’s First Chick-fil-A Restaurant Opening April 3
Free Chick-fil-A for a Year Awaits First 100 Adults in Line at New Chick-fil-A Restaurant on FM 1488
MAGNOLIA, TX–( EMWNews – April 1, 2008) – Chick-fil-A®, the nation’s second-largest
chicken restaurant chain, will reward those willing to wait in line for
Magnolia’s first stand-alone Chick-fil-A restaurant opening on April 3 by
giving away $26,000 in free Chick-fil-A food to the first 100 adults in
line that morning.
A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be
awarded to each of the first 100 adults, age 18 and older with
identification, at the new stand-alone restaurant at 6543 FM 1488 in
Magnolia. The line can begin forming up to 24 hours prior to the opening,
with the prizes being given away on April 3 sometime between 5:30 a.m. and
6 a.m. The restaurant will open immediately afterward.
Launched in 2003 to mark the opening of the chain’s first stand-alone
restaurant in Arizona, the First 100 Fans promotion continues to draw
Chick-fil-A raving fans from all over the country. Armed with tents,
computers, games and even swimming pools, campers turn the grand opening
event into an all-night tailgate party.
“When we started the First 100 Fans promotion we were stunned when someone
arrived 18 hours in advance and asked where he could wait in line,” said
Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of
openings. “Almost five years later, we’ve given away more than $7 million
in free Chick-fil-A food across the country to raving fans who’ve braved
snow, wind, rain and triple-digit temperatures to help us celebrate the
opening of each new Chick-fil-A.”
Chick-fil-A grand openings attract raving fans from around the country with
some traveling many hours and hundreds of miles from several states away to
take part in the festivities.
Kendrick Skipper has been selected as the franchised Operator of Magnolia’s
first stand-alone Chick-fil-A restaurant. Currently the operator of the
chain’s location at the Alden Bridge Village Center in Woodlands, Skipper
will become a multi-unit operator when the Magnolia Chick-fil-A opens.
Skipper started his Chick-fil-A as a teen, winning the chain’s Leadership
and S. Truett Cathy scholarships before deciding to pursue becoming a
Chick-fil-A operator while a student at Baylor University.
After receiving his bachelor’s degree in management and marketing, Skipper
continued working for Chick-fil-A in various capacities, including as a
marketing director and interim manager. In October 2001, Skipper was
selected to operate the chain’s location in The Woodlands, where he and his
wife, Jenni, live with their son.
“Since its first chain restaurant opened more than 40 years ago,
Chick-fil-A has become synonymous with freshly prepared food and ‘my
pleasure’ customer service,” said Skipper. “My team and I are eager to
continue that legacy at Magnolia’s stand-alone location.”
The Magnolia Chick-fil-A restaurant features 3,921 square feet that will
seat more than 104 and features warm colors and wood accents as well as an
indoor play area for children which includes an interactive section for
With more quick-service customers saying they favor the ease of drive-thru
service, Chick-fil-A’s award winning drive-thru offers a convenient way for
Chick-fil-A customers to get their freshly prepared food on the go. The new
restaurant is open Monday through Saturday from 6 a.m. to 10 p.m., serving
a full breakfast menu until 10:30 a.m.
QSR® magazine’s 2007 Best in Drive-Thru in America Survey found
Chick-fil-A top-ranked with a 95 percent score in order accuracy, a
category that remains the most important service criteria for drive-thru
customers. With a majority of survey participants saying service speed is
second only to order accuracy, Chick-fil-A finished second in service speed
among chains with more than two cars in the drive-thru. Chick-fil-A has
been recognized among the winners of the annual industry survey for six
Truett Cathy developed the original Chick-fil-A boneless breast of chicken
sandwich in his 24-hour Dwarf House® diner near Atlanta in the early
1960s. The sandwich became so popular that Cathy opened his first
Chick-fil-A restaurant in Atlanta’s Greenbriar Mall in 1967. The chain has
grown to more than 1,378 locations in 37 states and Washington, D.C.
About Chick-fil-A Inc.
Chick-fil-A, Inc. reached more than $2.64 billion in sales in 2007. This
resulted in a 16.09 percent increase over the chain’s 2006 performance and
included an 8.47 percent same-store sales increase. It is the 40th
consecutive year of sales growth for the chain which plans to add 88
locations this year, including 70 stand-alone restaurants.
Credited with inventing the boneless breast of chicken sandwich and first
introducing the chicken nugget concept, Chick-fil-A serves nutritious and
freshly prepared food products in mall locations, stand-alone restaurants,
drive-thru-only restaurants, Chick-fil-A Dwarf House and Truett’s Grill®
full-service restaurants, and through licensed outlets in college campuses,
hospitals, airports, businesses and industrial sites. Information about
Chick-fil-A is available on the chain’s websites, located at
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