Maidenform Brands, Inc. Announces Earnings Release Date and Webcast for Second Quarter 2008 Results

    ISELIN, N.J., July 16 /EMWNews-FirstCall/ -- Maidenform Brands, Inc.

(NYSE: MFB), a global branded marketer of intimate apparel, today announced

that the Company will release second quarter 2008 results before the market

opens on August 6, 2008 at approximately 7:30 a.m. Eastern Time. Maidenform

will host a conference call and webcast on the same day at 8:30 a.m.

Eastern Time to review these results and provide an update on the overall

business. The Company will have this sequence of reporting timing for

earnings releases and conference calls going forward.



    To participate in the conference call, please dial the phone number

below five to ten minutes prior to the scheduled start time. The conference

call telephone number is (866) 578-5784 and the passcode is "Maidenform".

The conference call will be simultaneously webcasted and can be accessed

via the investor relations page of Maidenform's website at

http://www.maidenformbrands.com. For those unable to participate in the "live"

conference call, a dial-in replay of this event will be available through

August 20, 2008 and will be hosted on the Company's website for a limited

time. The replay telephone numbers are (888) 286-8010 or (617) 801-6888.

The replay passcode is 17410476.

    About Maidenform Brands, Inc.



    Maidenform Brands, Inc. is a global intimate apparel company with a

portfolio of established and well-known brands, top-selling products and an

iconic heritage. Maidenform designs, sources and markets an extensive range

of intimate apparel products, including bras, panties and shapewear. During

its 85-year history, Maidenform has built strong equity for its brands and

established a solid growth platform through a combination of innovative,

first-to-market designs and creative advertising campaigns focused on

increasing brand awareness with generations of women. Maidenform sells its

products under some of the most recognized brands in the intimate apparel

industry, including Maidenform(R), Flexees(R), Lilyette(R), Control ItTM,

Sweet Nothings(R), Rendezvous(R), Subtract(R), Bodymates(R) and Self

Expressions(R). Maidenform products are currently distributed in

approximately 60 countries and territories outside the United States.



    Forward Looking Statement: This press release contains forward-looking

statements relating to future events and the Company's future performance

within the meaning of Section 27A of the Securities Act of 1933, as

amended, and Section 21E of the Securities Exchange Act of 1934, as

amended, including, without limitation, statements regarding our

expectations, beliefs, intentions or future strategies that are signified

by the words "anticipates," "believes," "estimates," "expects," "intends,"

"plans," "potential," "predicts," "projects" or similar words or phrases,

although not all forward-looking statements contain such identifying words.

All forward-looking statements included in this press release are based on

information available to the Company on the date hereof. It is routine for

the Company's internal projections and expectations to change as the year

or each quarter in the year progress, and therefore it should be clearly

understood that the internal projections and beliefs upon which the Company

bases its expectations may change prior to the end of each quarter or the

year. Although these expectations may change, the Company is under no

obligation to inform you if they do. Actual events or results may differ

materially from those contained in the projections or forward-looking

statements.



    The following factors, among others, could cause the Company's actual

results to differ materially from those expressed in any forward-looking

statements: the Company's growth cannot be assured and any growth may be

unprofitable; potential fluctuations in our results of operations or rate

of growth; our dependence on a limited number of customers; the Company has

larger competitors with greater resources; retail trends in the intimate

apparel industry, including consolidation and continued growth in the

development of private brands, resulting in downward pressure on prices,

reduced floor space and other harmful changes; failure to anticipate,

identify or promptly react to changing trends, styles, or consumer

preferences; the Company's leverage could adversely affect its financial

condition; external events that disrupt the Company's supply chain, result

in increased cost of goods or an inability to deliver its products; events

which result in difficulty in procuring or producing products on a

cost-effective basis; increases in the prices of raw materials; changing

international trade regulation, including as it relates to the imposition

or elimination of quotas on imports of textiles and apparel; foreign

currency exposure; the sufficiency of cash to fund operations and capital

expenditures; and the influence of adverse changes in general economic

conditions.



    This list is intended to identify only certain of the principal factors

that could cause actual results to differ from those discussed in the

forward-looking statements. Readers are referred to the reports and

documents filed from time to time by the Company with the Securities and

Exchange Commission for a discussion of these and other important risk

factors that could cause actual results to differ from those discussed in

forward-looking statements.