LOS ANGELES, CA–( EMWNews – March 31, 2008) – Leading marketing sciences firm MarketShare

Partners (MSP) officially announces the hire of former Walmart Global.com

General Manager and Chief Information Officer, Ashwin Rangan as Chief

Information Technology Officer.

Ashwin’s broad leadership experience has driven advanced technology and

information deployment for global firms. During the last 12 years, he

served as an Officer with such established majors as Wal-Mart and Rockwell

Semiconductors, which later became Conexant Systems. Prior to that, Ashwin

was with AST Computer, a start-up that grew to an F500 major in a decade.

At MSP, he will manage the development and operations of MSP’s suite of

analytic tools.

“Given the huge changes happening in marketing and media these days, the

demand for precise and objective marketing ROI and accountability has never

been greater,” states Ashwin Rangan. “The models and tools that MSP has

been developing and deploying are the most advanced that I’ve ever seen at

answering those key questions. I’m very excited about the next generation

of solutions we have in our pipeline today.”

“MSP has built the world’s most advanced resource allocation and marketing

effectiveness solutions for 22 of the Fortune 50, and Ashwin is the perfect

addition to help create easy to use, actionable and scalable analytic tools

for our clients and strategic partners,” states Wes Nichols, Co-Founder and

Managing Partner of MarketShare Partners.

A native of India, Ashwin earned a Master’s degree in Industrial

Engineering and Management from NITIE, Bombay, and a Bachelor’s degree in

Mechanical Engineering from the Bangalore University. He is accredited

with both a CPIM and CIRM by the American Production and Inventory Control

Society, and a CSP and CISA by the Institute for the Certification of

Computer Professionals. Ashwin is a regularly invited speaker at UC

Berkeley, UCLA and UCI, speaking on topics that relate to Technology and

Strategy.

MarketShare Partners is the leading decision sciences firm focused on

resource allocation optimization, marketing ROI and effectiveness. Serving

global brands from four locations, MSP is expert at developing dynamic and

econometric models to quantify interactions between all business drivers

that impact revenue — not just marketing or media drivers. MSP has also

developed a suite of advanced expert systems for small and medium business,

media companies and marketing agencies, helping guide better

decision-making through the latest in marketing science.