Maveron Names Amy Errett as Partner

Former entrepreneur enriches venture capital firm known for its expertise in consumer brands and digital media experience.

Seattle, WA (EMWNews) August 14, 2008 — Continuing its commitment to the consumer marketplace and working with exceptional entrepreneurs, venture capital firm Maveron LLC today announced the addition of Amy J. Errett as a partner. Errett, who has been a founder as well as on the senior leadership teams of a number of entrepreneurial ventures, brings to the firm senior operating expertise in the digital media and ecommerce arenas. She will be based in San Francisco and will focus on consumer digital media, Internet services and e-commerce ventures.

Over recent years, Maveron has worked with a range of well-known consumer brands with a digital focus including eBay, drugstore.com, Capella University and Shutterfly. Other Maveron portfolio companies include VideoEgg, The Motley Fool, NextFoods and well-known consumer retail brands Potbelly Sandwich Works and Pinkberry.

“Amy brings to Maveron an added level of enthusiasm and experience as she joins our team, including the insights from her recent entrepreneurial ventures,” says Maveron co-founder Dan Levitan. “We have known Amy for some time and have seen her success in building and growing businesses and brands – she is truly an ideal Maveron partner.”

Most recently, Errett served as CEO of the lifestyle company Olivia and Internet property Olivia.com. Errett transformed the travel company into a leading affinity lifestyle media company through aggressive marketing, product development and partnerships.

A former Ernst & Young Entrepreneur of the Year for Northern California, Errett also founded The Spectrem Group, a M&A advisory firm that she sold to Interpublic Group, and was an officer and part of the senior management team at E*Trade. Errett currently serves on the boards of iBloks and LiveMocha.

“Having worked closely with the team through their portfolio companies, I am honored to join Maveron and share in its vision for building winning consumer businesses,” says Errett. “We have a terrific opportunity in this marketplace to find great companies and to help entrepreneurs grow successful digital media and consumer brands. Maveron’s sole focus on consumer companies fits my passion.”

Maveron is headquartered in Seattle, Washington.

About Maveron

Maveron is a leading venture capital firm based in Seattle, Washington. Dan Levitan and Howard Schultz founded Maveron in January 1998 with the goal of building a firm that would be recognized as the premier financial and strategic partner to leading consumer-based businesses.

Maveron’s mission is to partner with entrepreneurs in the creation of extraordinary companies in order to generate outstanding financial returns. Current representative Maveron investments include fast-growing consumer companies, such as Potbelly Sandwich Works, Pinkberry and LiveMocha. Monetized investments include eBay, Capella Education Company, Shutterfly, Cranium (acquired by Hasbro), Qsent (acquired by TransUnion), Quellos (acquired by Blackrock), Good Technology (acquired by Motorola) and lucy activewear (acquired by VF Corporation).

Maveron has approximately $850 million under management and 23 active portfolio companies nationwide. Maveron invests up to approximately $20 million in its portfolio companies and looks to partner with a small number of new companies each year. For more information about Maveron, visit www.maveron.com.