McKinney Tapped to Work Out with Gold’s Gym

Agency goes the distance for fitness icon.

Durham, NC (EMWNews) August 13, 2008 —- McKinney has a new gym partner. Gold’s Gym, the largest full-service gym chain in the world, has named McKinney agency-of-record, effective immediately.

“We are excited to work with McKinney as our marketing communications partner,” said Lisa Zoellner, chief marketing officer for Gold’s Gym International. “They understand and appreciate the rich heritage of our brand and have clearly defined a strategic platform that we believe will strengthen our leadership position now and into the future.”

“Gold’s Gym is one of America’s true iconic brands,” said Brad Brinegar, McKinney chairman and CEO. “It stands for the power we have in all of us to fulfill our personal best. We’re proud to be Gold’s agency and are looking forward to creating extraordinary results for their brand.”

McKinney will provide a full range of integrated marketing communications, including brand positioning, strategy and creative advertising for offline and digital applications.