Media Alert/Photo Opportunity-Xbox Canada Presents X’08 Canada

TORONTO, ONTARIO–(EMWNews – Aug. 20, 2008) – Xbox Canada is pleased to invite you to attend the most exclusive video game event of the year. X’08 Canada will offer a sneak peek at the most diverse line-up of Xbox 360 games ever, in a massive arcade-style setting. Whether you’re into gaming with friends on Xbox LIVE or if you prefer to gather together with family on the couch, Xbox 360 has something for everyone this holiday season. X’08 Canada will feature highly-anticipated games from Microsoft Games Studios and top third-party publishers.

WHAT:     X'08 Canada, the premier Xbox event of the year

WHEN:     Thursday, August 21, 2008; drop by or stay for the day, anytime
          between 10:00am and 4:00pm

WHERE:    CiRCA, 126 John Street, Toronto, ON http://www.circatoronto.com/

BROADCAST/PHOTO OPPORTUNITIES:

- Exclusive previews of unreleased games in a massive arcade setting

- Hands-on game demos

- 1:1 interviews with Xbox Canada and third-party publisher executives

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more standard and high-definition movies on demand than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at http://www.xbox.com/en-CA/xbox360.