Media General TV Stations & Web Sites Join Networks for National Stand Up To Cancer Telethon with Local Fundraising

    RICHMOND, Va., Aug. 19 /EMWNews/ -- Media General, Inc.

(NYSE: MEG) today announced its support of a historic live primetime

national television collaboration, Stand Up To Cancer, on September 5, as

well as local efforts to raise money to fight cancer in television markets.



    "Our stations are going above and beyond just carrying the nationally

televised primetime fundraising event. They are supporting and representing

their communities by extending fundraising efforts in each market. Media

General shares the industry's goal to rally to end cancer's reign as a

leading cause of death," said Media General Broadcast Division President

Jim Zimmerman. "Many of our stations will raise local funds to be donated

to hospitals in their area."



    The Stand Up To Cancer telethon will air on ABC, CBS and NBC at 8 p.m.

EST on September 5, featuring celebrities from film, television, sports,

journalism and music, to help raise funds and create awareness for cancer

research. All Media General stations affiliated with the three networks

will begin fundraising in their newscasts that afternoon, and then present

their own shows prior to the start of the networks' primetime event. In

addition, Media General stations are working with other local affiliates to

coordinate market-wide efforts, similar to the networks.



    Stand Up To Cancer was established by a group of media, entertainment

and philanthropic leaders, whose lives have all been affected by cancer in

significant ways. For more information, visit

http://www.standup2cancer.org.

    About Media General



    Media General is a leading provider of local news, information and

entertainment over multiple media platforms. The company serves markets

primarily in the Southeastern United States. Media General publishes 25

daily newspapers, including The Tampa Tribune, Richmond Times-Dispatch, and

Winston-Salem Journal; and community newspapers in Virginia, North

Carolina, Florida, Alabama and South Carolina; plus approximately 275

weekly newspapers and other targeted publications. The company owns and

operates 20 network-affiliated television stations that reach approximately

30 percent of the television households in the Southeast and nearly 9

percent of those in the United States. The company's interactive media

operations include Web sites and portals that are associated with each of

its newspapers and television stations as well as with many specialty

publications, and two growing interactive advertising services companies,

Blockdot, Inc. and DealTaker.com.