Meet (the New) VIVmag:

   World's First 100% Interactive and Digital-Only Lifestyle Magazine for

   Women Updates Website, Redesigns Magazine and Releases First Magazine

                 Section Built Just for the iPhone, iTouch



    NEW YORK, Aug. 21 /EMWNews/ -- VIVmag, the first exclusively

digital, interactive consumer magazine for women, made a huge splash in the

publishing world this morning, unveiling its redesigned and expanded

website (http://www.VIVmag.com). VIVmag also announced that it will reveal

a similarly updated look, including enhanced video content and interaction

for its September/October issue, available on digital newsstands September

1. The magazine announced plans to beta-test an iPhone version of its

VIVshops! buyers' guide section in mid-September. With these elements in

place, VIVmag firmly establishes itself as the new leading-edge player in

the digital women's lifestyle magazine space, breaking free from the

confines of traditional publishing and celebrating environmental

responsibility.



    "With the redesign of VIV's website and the bold new image of our

upcoming issue, we have cemented our role as the ultimate resource and

exploration center for our readers and for the media community as a whole,"

said VIVmag editor-in-chief Anne M. Russell. "Our editors represent the top

authorities in their respective fields, and our stories are daring, cutting

edge, and most importantly, forward-thinking. Our advertisers appreciate

the interactivity they can now leverage to create a bond with their

viewers. Now, the new look of the magazine will showcase the contributions

of our A-list editorial team and our advertising partners. Our website will

serve as the ideal complement with exclusive content and the opportunity to

share stories and interact with our readers."



    "The expansion and redesign of the VIVmag brand presents a plethora of

new ways for us to inform and engage readers. We don't see this as simply a

digital magazine and accompanying website, we see the collective offering

as a community destination," added Doug Carlson, CEO of VIVmag. "Whether

we're generating dialogues between readers or supplementing the magazine's

content with blogs, polls, and recipes, we are creating a 360 degree

engagement experience that stays with readers long after they've devoured

the latest issue."



    VIVmag's mission is to deliver smart, sophisticated content with the

highest integrity -- and that includes its commitment to the environment,

reflected in its decision to utilize a paper-free digital publishing model,

eliminating the dependency on natural resources with which many publishers

struggle.



    VIVmag's content revolves around 7 key pillars of a woman's life:

Beauty, Fitness, Style, Healthy Eating, Travel, Wellness and Awareness.

VIVmag is positioned at the forefront of magazine technology, with

interactive elements that enhance the reader's experience in a way

conventional magazines cannot. With the simple click of a button, readers

can experiment with different looks in fashion by mixing and matching

outfits, applying different makeup colors on a model's face, or even

watching fitness moves in real time so they can do the exercise correctly.



    In its September/October issue, the first to feature the redesign,

VIVmag will include such interactive stories as: Fitness Programs For Your

Smart Phone; What do Web Women Want?; Breakfast: The New Dinner?; Pink

Proceeds: Buys that Benefit; and Image Rx: Aroma Therapy.



    VIVmag is published on a bi-monthly basis. VIVmag's editorial staff is

available for media opportunities. For more information and/or a

complimentary subscription, please contact us.

    About VIVmag



    VIVmag is a first: It's an exclusively digital, 100% interactive

magazine that delivers reliable, accurate service journalism in fitness,

wellness, fashion, beauty, awareness and healthy eating. Its audience of

savvy women is genuinely committed to leading healthy, balanced lives.

VIVmag's interactive content entertains and informs, helping readers

achieve the confidence that comes from engaging life at a higher level.

From interactive exercise demonstrations to point-and-click purchasing

power right from its pages, VIVmag has attracted a circulation of over

250,000 influential readers committed to discovering and embracing the

future of magazines. To learn more about VIVmag, please visit

http://www.VIVmag.com.