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Met|Hodder Helps SCI FI CHANNEL Launch 4th Season of “Battlestar Galactica” With Two 1/2-Hour Specials and Viral Web Clip



2008-03-28 06:00:00

Met|Hodder Helps SCI FI CHANNEL Launch 4th Season of “Battlestar Galactica” With Two 1/2-Hour Specials and Viral Web Clip

BURBANK, CA and MINNEAPOLIS, MN–( EMWNews – March 28, 2008) – Met|Hodder, the premier

producers of promotional content for television, has just completed two

1/2-hour specials and a popular viral web clip promoting the launch of SCI

FI CHANNEL’s fourth original season of “Battlestar Galactica.”

To check out the promo campaign, go to:

The first 1/2-hour special, entitled “Battlestar Galactica: Revealed,”

catches up first-time viewers and leaves new and returning audiences ready

for more. The second 1/2-hour special, “Battlestar Galactica: The

Phenomenon,” features celebrity fans talking about their passion for the

critically acclaimed original series. Celebrity appearances include: Joss

Whedon (creator of “Buffy the Vampire Slayer”), Seth Green (actor &

co-creator of “Robot Chicken”), country music star Brad Paisley, Jesse L.

Martin and S. Epatha Merkerson (“Law & Order”) and Joel McHale, host of E’s

“The Soup.”

The two 1/2-hour specials premiere tonight on SCI FI, and will also be

broadcast on Chiller, Bravo, USA Network, and Universal 3D over the coming


The third component to this successful promotional package from Met|Hodder

is an 8-minute web clip entitled “What the Frak Is Going On With BSG?”

Launched online in early March, the piece recaps the entire 3 seasons of

“Battlestar Galactica” with rapid-fire narration and snarky wit.

“We were astonished at the magnitude of information Met|Hodder was able to

fit into an 8-minute clip,” says Erik Storey, Vice President, Original

Programming at SCI FI. “Not only is it an effective learning tool, bringing

both new and returning viewers up to speed on the series, it also has great

humor and is fun to watch.”

“For the 1/2-hour specials,” continues Storey, “we wanted to do something

different, which was more about the appeal of the show and less about the

plotline. The team at Met|Hodder not only offer great creative solutions,

but they are incredibly tenacious in their execution, and they provide some

of the best 1st cuts I have ever seen.”

This project offered Met|Hodder the second chance to collaborate with SCI

FI CHANNEL, having created a recap special in 2006 called “Battlestar

Galactica: The Story So Far.”

Colleen O’Mara @ Hype
323.938.8363 x101

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