Third Annual VIP Lounge Set to Feature Exclusive Performances By Mark

Ronson, Samantha Ronson, Danny Masterson, Sharon Jones and the Dap Kings

and Ben Jelen



    NEW YORK, July 28 /EMWNews/ -- The BMF Media Group, in association

with Hard Rock Hotel Chicago and presenting sponsor Metromix.com bring back

the iconic Music Lounge in Chicago from August 1-3, 2008 for its third

consecutive summer. The Music Lounge Presented by Metromix.com is a

three-day "VIP + Artist retreat" exclusive to artists and those attending

the Lollapalooza festival. Artists and guests attending The Music Lounge

Presented by Metromix.com on the 4th floor of the hotel will not only enjoy

celebrity gifting from Diesel, Cafe Bustelo, Skullcandy, Eastsport,

LifeStyles Condoms, Stanton, Blue Microphone, and Belkin among others, they

will also enjoy spa Glossed and Found and Red 7 Salon treatments and makeup

services provided by MAC. In addition to stopping by a live tattoo parlor

to get some ink, guests can jam out to Guitar Hero or live music by NYC's

DJ Jesse Marco. Artists will also get to chat with Metromix.com and Diesel

at Diesel's U:Music Studio who are doing interviews at the lounge.



    The Eastsport Cafe presented by SPIN Magazine will be the perfect place

to enjoy meals while catching up on e-mails and relaxing. This all green

cafe, located on the 2nd, will be catered by China Grill and features a

selection of refreshments from Bustelo, Red Bull, FIJI Water, FUZE,

Newcastle, Ciroq and Don Julio. SPIN Magazine will also conduct artist

interviews and gifting from the Cafe. The SPIN Acoustic Stage, also on the

2nd floor, will be a space for different musical artists to perform.

Environmentalist Ben Jelen will be a regular onstage performing during the

weekend as well as other artists such as Ferras, The Black Lips, Jason

Aaron, Tally Hall, Marnie Herald, Butch Walker, Ruby Rivers, Alla, Krista,

and Trevor Minear.



    The partying continues into the night with exclusive Rock the Vote Late

Night Parties (where many top talent will be doing PSAs), including an

Angels and Kings VIP room. Angels and Kings bring the party back to their

club where they are hosting the official Music Lounge Afterparties.



    The Music Lounge Presented by Metromix.com Nighttime schedule includes:




    * Rock The Vote Late Nights, Friday, August 1st from 10pm-2am

        -- DJ Mom Jeans (Danny Masterson)

        -- Sharon Jones and the Dap-Kings



    * Rock The Vote Late Nights, Saturday, August 2nd from 10pm-2am

        -- DJ Samantha Ronson

        -- DJ Mark Ronson

        -- Spankrock



    * Rock The Vote Late Nights, Sunday, August 3rd from 10pm-2am

        -- Chromeo

        -- more artists TBD



    * Angels and Kings Afterparty, Friday-Sunday, 2am-4am





    The Music Lounge Presented by Metromix.com Overview




    Dates:                Friday, August 1 - Sunday, August 3, 2008

    Daytime Hours:        11am-5pm

    Eastsport Cafe:       11am-5pm

    SPIN Acoustic Stage:  11am-5pm

    Venue:                Hard Rock Hotel Chicago

    Address:              230 North Michigan Avenue, Chicago 

    Sponsors of the Music Lounge Presented by Metromix.com include:

Metromix.com, Eastsport, Ben Jelen Foundation, Hard Rock Hotels

International, FUZE, Diesel, Angels and Kings, Rock the Vote, New Castle,

Cafe Bustelo, SPIN Magazine, Skullcandy, Sara Lee, Ciroq, Don Julio, West

Elm, Red Bull, China Grill, Clandestine, Red 7 Salon, Stanton, FIJI Water,

LifeStyles Condoms, and Blue Microphone.

    About The BMF Media Group



    The BMF Media Group is a highly creative New York City-based strategic

firm specializing in custom music, entertainment and out-of-the-box

branding campaigns that create buzz and launch products to today's hard to

reach tastemakers and influencers. Its clever contributions to event

marketing stem from several similar events in the past such as The Chrysler

Studio at Sundance, Blondie's Rock 'n Roll Hall of Fame Induction Party and

most recently Amnesty International's "Make Some Noise" benefit concert.

The BMF Media Group has worked with numerous entertainment clients and

brands such as ck IN2U, Hard Rock Hotels, BLENDER Magazine, Sirius

Satellite Radio, International Music Feed, Metromix, China Grill, Cafe

Bustelo, RHOTO V and BMI.



    About Metromix



    Metromix is a national network of local entertainment websites that

targets 21 to 34 year-olds and provides information on where to go and what

to do. Formed through a joint venture between Tribune Interactive and

Gannett Co., Inc., two of the country's largest media companies with

newspapers, TV stations and websites in the nation's top markets, Metromix

is currently operating in 17 markets and is planning rapid expansion into

nearly all of the top 30 markets. Metromix has received a number of awards,

including EPpy Awards for Best Entertainment Site and Best Overall Design

as well as a Digital Edge Award for Best Advertising Program. The network

currently attracts over 2.5 million monthly unique visitors and generates

nearly 26 million monthly page views.



    About Hard Rock Hotel Chicago & Hard Rock International



    Located on Chicago's famous Michigan Avenue, Hard Rock Hotel Chicago

offers a hotel experience unlike any other, combining a rich architectural

legacy with contemporary amenities. Hard Rock Hotel Chicago is among Hard

Rock International's few urban hotel locations under its umbrella of 125

Hard Rock Cafes and nine Hotels/Casinos in 48 countries, making Hard Rock

International one of the world's most globally recognized brands. Beginning

with an Eric Clapton guitar, Hard Rock owns the world's greatest collection

of music memorabilia, which is displayed at its locations around the globe.

Hard Rock is also known for its collectible fashion and music-related

merchandise, Hard Rock Live performance venues and an award-winning

website. In addition to the two flagship Seminole Hard Rock Hotels and

Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located

in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali.

Additional hotel and casino projects have been announced in Macau and

Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama,

scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock

Park, located in Myrtle Beach, is the world's first rock 'n' roll theme

park. Hard Rock International, Inc. is owned by Seminole Hard Rock

Entertainment, Inc. For more information on Hard Rock, visit

http://www.hardrock.com.



    http://www.bmfmedia.com