Muscat Livestock (MLS) has partnered with Al Meera to operate professional butchery counters in stores across Oman, marking a major milestone in MLS’s expansion of fresh meat and butchery services.
Muscat, Masqat Aug 19, 2026 (EMWNews.com) – The partnership follows a recent visit by the Al Meera team to the MLS production facility in Muscat, where both teams met to discuss the collaboration and finalize the agreement.
Under the new partnership, MLS will operate dedicated butchery services within participating Al Meera stores, giving customers greater access to fresh meat and professional butchery expertise while shopping for their everyday groceries.
Expanding Access to Fresh Meat Across Oman
The agreement represents an important step in MLS’s continued growth across Oman.
MLS has established itself as a fresh meat and butchery business focused on product quality, professional preparation, and customer convenience. Through the partnership with Al Meera, MLS will bring its butchery expertise closer to customers in communities across the country.
The new in-store butchery concept will allow customers to purchase a range of fresh meat products while benefiting from professional preparation and service.
From everyday family meals to barbecues and special occasions, the partnership is designed to provide customers with a convenient way to access quality meat during their regular grocery shopping.
Combining Retail Reach With Butchery Expertise
The partnership brings together the strengths of two established businesses.
Al Meera provides an extensive retail presence and serves customers across Oman, while MLS contributes specialist expertise in fresh meat and professional butchery.
By combining these capabilities, the companies aim to create a more convenient and accessible meat-shopping experience for customers.
The collaboration also reflects changing consumer expectations, with shoppers increasingly looking for quality, convenience, and trusted services in one location.
Focus on Quality and Customer Experience
Quality remains a central focus of MLS’s butchery operations.
Professional handling, preparation, product presentation, and customer service are key elements of the MLS approach.
The new butchery counters will be designed to serve customers with different preferences and requirements, offering meat suitable for everyday cooking, traditional dishes, grilling, barbecues, and special occasions.
MLS will continue to focus on maintaining consistent standards as the partnership expands to additional Al Meera locations.
A Milestone for MLS
The agreement with Al Meera represents a major milestone in MLS’s growth strategy in Oman.
Operating butchery counters within Al Meera stores will enable MLS to expand its physical presence and connect with customers in more locations.
The partnership also provides MLS with an opportunity to better understand local customer preferences and continue developing its products and services around the needs of Omani households.
“We are extremely grateful to the Al Meera team for their trust and confidence in MLS,” said the MLS team. “This partnership is an exciting milestone for our business, and we look
forward to bringing our butchery expertise and commitment to quality closer to customers across Oman.”
MLS also extended its appreciation to Danish Raza and the entire Al Meera team for their collaboration and support throughout the partnership discussions.
Looking Ahead
The partnership marks the beginning of a new phase of expansion for MLS in Oman.
As MLS butchery counters are introduced across participating Al Meera stores, customers will have more opportunities to access fresh meat and professional butchery services as part of their regular shopping experience.
Both companies look forward to developing the partnership and creating long-term value for customers across Oman.
For MLS, the agreement reinforces its commitment to making fresh, quality meat more accessible while continuing to grow its presence in the Omani market.
About MLS
Muscat Livestock (MLS) is a fresh meat and butchery business operating in Oman and the UAE. Alongside its physical operations, MLS serves customers through its e-commerce platforms in both markets, making fresh, quality meat more convenient and accessible. In selected service areas, MLS offers fresh meat delivery in as little as 1 hour, supporting its focus on providing one of the fastest fresh meat delivery experiences in the region.
The company offers a wide range of fresh meat products, including beef, lamb, mutton, poultry, premium cuts, and products suitable for everyday cooking and special occasions.
About Al Meera
Al Meera is a leading retail brand serving customers across Oman. Through its network of stores, the company provides customers with a wide range of grocery, food, and household products.
The new partnership with MLS further expands the services available to customers through participating Al Meera locations.
Media Contact
Muscat Livestock (MLS)
24026400
Muscat Livestock, SHS Tower – Suite 81 Ghala, Muscat, Oman
Source :https://mls.om/
This article was originally published by EMWNews. Read the original article here.
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