Business News
MPC Introduces Ultra Low-Cost Mobile Notebook for Education Market
2008-08-18 08:00:00
TXTbook to drive 1:1 computing solutions in lower K-12 grades
NAMPA, Idaho, Aug. 18 /EMWNews/ -- MPC Computers today announced the
availability of the TXTbook(TM)
(http://www.mpccorp.com/products/notebooks/txtbook.html) PC, an ultra
affordable mobile notebook computer designed primarily for the K-6
education market. Based on the Intel-powered classmate PC design, TXTbook
represents the latest development in MPC's one-computer-per-child
(one-to-one) computing initiative, a significant step taken in the industry
to introduce an education-specific designed notebook for kids and parents
in the United States. With pricing starting at $499, MPC is taking customer
orders for the TXTbook PC beginning today.
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Kid-Friendly Form Factor; Real PC Performance
The TXTbook PC is a mobile computing device designed for the unique
learning needs of elementary school students. Despite its size, TXTbook
delivers all the performance necessary to run real-world applications as
well as connecting to a world of Web-based learning options. The TXTbook
design is based on the latest Intel(R) Atom(TM) Processors (1.6 GHz),
Intel's smallest processor purposely built for small, affordable netbooks
that offers low-power consumption enabling up to 5 hours of battery life.
TXTbook also features an 8.9-inch display, a highly reliable hard drive
based on the same technology used in popular MP3 players, built-in wired
and wireless networking, a built-in Webcam, 2 Dual-channel stereo audio and
USB peripheral support -- all contained in a durable, drop-proof package.
"Everything about TXTbook is optimized for kids," said Deborah Herrud,
product marketing manager for MPC Computers. "At less than three pounds,
it's lightweight and easy to carry with a built-in handle. The keyboard is
approximately 70 percent the size of a normal notebook computer and the
footprint is small enough to fit on a child's desk and makes it easy for a
student to see over the top of the display and follow what their teacher is
doing."
One-to-one 2.0
As one of the largest computer suppliers to the U.S. education market,
MPC's introduction of TXTbook represents more than just a new product
offering (click here for podcast interview with MPC's product marketing
team). It is, more significantly, another step in the company's one-to-one
(1:1) computing initiative for K-12. To begin with, MPC believes that the
low price point for TXTbook can help shift the cost of computing from
schools to parents, thereby allowing schools to invest more heavily in
mobile technology infrastructure.
"TXTbook potentially changes the hardware acquisition environment from
'hard' to 'soft' mandates, thereby accelerating the transition from
traditional lab computing to individual student use," noted Kevin Shabow,
MPC's area vice president of sales. "We see a proliferation of
parent-driven, one-to-one computing taking place -- which we refer to as
One-to-One Computing, Version 2.0 (1:1 2.0) -- which will result in a new
phase of wireless implementation and collaborative learning environments."
"MPC has a long history of improving the experience of learning and
teaching through technology," said Lila Ibrahim, general manager of the
Intel Emerging Markets Platform Group. "The new TXTbook PC, based on the
Intel- powered classmate PC design, is an exciting new platform designed to
meet the needs of today's students and teachers and sets the stage for the
vision of one-to-one 2.0."
About MPC
MPC Corporation (Amex: MPZ), a major U.S. PC vendor since 1991,
provides enterprise IT hardware solutions to mid-size businesses,
government agencies and education organizations. With its October 2007
acquisition of Gateway's Professional business, MPC Corporation became the
only top-10 U.S. PC vendor focused exclusively on the $43 billion
Professional PC market. For more information, visit MPC online at
http://www.mpccorp.com.
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