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MuseWorx Leverages Cloud Computing to Launch First Marketing Operating System to Simplify the Go-to-Market Process

SOURCE:

MuseWorx

2008-08-25 08:20:00

MuseWorx Leverages Cloud Computing to Launch First Marketing Operating System to Simplify the Go-to-Market Process

The MuseWorx OS Partners With Images.com to Expand Platform Resources

NEW YORK, NY–(EMWNews – August 25, 2008) – MuseWorx, a global leader and innovator in

on-demand marketing automation and brand asset management, today announced

the public launch of the MuseWorx

Marketing Operating System™, the first marketing automation system

to leverage cloud computing to support the entire marketing ecosystem of

corporate marketers, agencies, and service providers. MuseWorx simplifies

marketing by providing a highly affordable solution that integrates

best-of-breed automation tools, resource partners and a collaboration and

digital asset management system capable of handling unlimited data, rich

media files and users.

MuseWorx also announced today a partnership with Images.com, the world’s

largest illustration licensing agency and a leading full-service digital

asset library. Images.com’s customers will now have free access to MuseWorx. Clients

will now be able to enjoy a seamless purchase experience integrated into

the creative workflow and one-stop inventory of previously licensed assets

that Images.com currently provides. For Images.com artists, the new

partnership will allow them to consolidate their vast portfolios, including

assignment works, for image management, copyright registration and future

licensing opportunities.

“Images.com caters to thousands of marketers and advertisers who are under

intense pressure to deliver multi-million dollar campaigns and are

frustrated with how few tools actually work together,” said Paul Arbor, COO

of Images.com. “We anticipate that this new offering will integrate our

content into a single workspace for the advertising and creative

communities. With this new offering we are ensuring our users can take full

advantage of next-generation cloud computing and all that the Marketing

Operating System provides.”

In addition, MuseWorx has established partnerships

with MediaPost and the Direct Marketing Association Affiliate Network,

whose members and subscribers can also use MuseWorx to share, manage, track

and analyze marketing campaigns and brands assets over the system.

“Marketing is under intense pressure to improve operating efficiency and

ROI. Yet, marketers and advertisers wrestle with a hodgepodge of disparate

enterprise systems, proprietary platforms and incompatible desktop

applications. This makes the process of creating, launching and analyzing

marketing campaigns costly, unproductive and ineffective,” said Robert

Wilson, co-founder of MuseWorx. “MuseWorx simplifies marketing and creates

a single, shared and secure ecosystem that integrates functions, processes,

software, people and resources.

“Our partnerships with Images.com, MediaPost and the DMA begin the process

of unifying marketers into a single shared environment where they can

easily and affordably access massive storage, digital asset management

capabilities and essential on-demand applications and resources,” Wilson

continued. “By leveraging cloud computing, the MuseWorx platform can

support the millions of marketers we expect to be using the system within

the next six months.”

The MuseWorx

Marketing OS includes a rich, collaborative environment for defining,

managing and tracking projects and recording the activities of all

contributors, no matter where they’re located. It provides the ability to

share and collaborate on rich media assets regardless of their size or

original format. Users have a single view of all brand assets and

activities on the system to measure progress against go-to-market

strategies. MuseWorx will also incorporate other enterprise-class

automation applications and tools, such as CRM, analytics, email, and

others.

About MuseWorx

MuseWorx™ is a global leader and innovator in on-demand marketing

automation, creative process improvement and brand asset management. Its

breakthrough Marketing Operating System™ uses the limitless potential of

“cloud computing” to transform disparate and disconnected go-to-market

functions, processes and resources into a cohesive, collaborative force for

impacting business value and outcomes.

The powerful plug-in platform from MuseWorx enables any marketing

application, content element, digital asset or media file to be universally

available, readily exchanged and centrally managed and secured on a global

scale. Embraced by more users than any other marketing automation system in

the world, MuseWorx is delivering its on-demand marketing automation

services in an accessible and cost effective way for all levels of

business.

About Images.com

Images.com’s mission is to represent Illustrators, Photographers and other

visual image creators in today’s highly competitive professional digital

licensing market. We offer the world premier illustration collection,

outstanding high concept photography and royalty free images.

Headquartered in New York City, the company represents more than 1000 of

the world’s finest illustrators and over 450 top photographers. We offer

direct sales and or distribution in over 50 countries and our ecommerce

enabled site allows creatives anywhere in the world to access our content.

Our brands include the Stock Illustration Source (SIS), Stock Illustration

RF and Graphistock; they are among the best known and well respected

companies in our field. We also offer the premier illustration Assignment

business; including timely, custom, and unique assignment work from over

700 of the illustrators featured on our site.

MuseWorx Contact:
Renee Deger
GlobalFluency
650-433-4153

Images.com Contact:
Paul Arbor
Images.com

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