MuseWorx Leverages Cloud Computing to Launch First Marketing Operating System to Simplify the Go-to-Market Process
SOURCE:
MuseWorx
2008-08-25 08:20:00
MuseWorx Leverages Cloud Computing to Launch First Marketing Operating System to Simplify the Go-to-Market Process
The MuseWorx OS Partners With Images.com to Expand Platform Resources
NEW YORK, NY–(EMWNews – August 25, 2008) – MuseWorx, a global leader and innovator in
on-demand marketing automation and brand asset management, today announced
the public launch of the MuseWorx
Marketing Operating System™, the first marketing automation system
to leverage cloud computing to support the entire marketing ecosystem of
corporate marketers, agencies, and service providers. MuseWorx simplifies
marketing by providing a highly affordable solution that integrates
best-of-breed automation tools, resource partners and a collaboration and
digital asset management system capable of handling unlimited data, rich
media files and users.
MuseWorx also announced today a partnership with Images.com, the world’s
largest illustration licensing agency and a leading full-service digital
asset library. Images.com’s customers will now have free access to MuseWorx. Clients
will now be able to enjoy a seamless purchase experience integrated into
the creative workflow and one-stop inventory of previously licensed assets
that Images.com currently provides. For Images.com artists, the new
partnership will allow them to consolidate their vast portfolios, including
assignment works, for image management, copyright registration and future
licensing opportunities.
“Images.com caters to thousands of marketers and advertisers who are under
intense pressure to deliver multi-million dollar campaigns and are
frustrated with how few tools actually work together,” said Paul Arbor, COO
of Images.com. “We anticipate that this new offering will integrate our
content into a single workspace for the advertising and creative
communities. With this new offering we are ensuring our users can take full
advantage of next-generation cloud computing and all that the Marketing
Operating System provides.”
In addition, MuseWorx has established partnerships
with MediaPost and the Direct Marketing Association Affiliate Network,
whose members and subscribers can also use MuseWorx to share, manage, track
and analyze marketing campaigns and brands assets over the system.
“Marketing is under intense pressure to improve operating efficiency and
ROI. Yet, marketers and advertisers wrestle with a hodgepodge of disparate
enterprise systems, proprietary platforms and incompatible desktop
applications. This makes the process of creating, launching and analyzing
marketing campaigns costly, unproductive and ineffective,” said Robert
Wilson, co-founder of MuseWorx. “MuseWorx simplifies marketing and creates
a single, shared and secure ecosystem that integrates functions, processes,
software, people and resources.
“Our partnerships with Images.com, MediaPost and the DMA begin the process
of unifying marketers into a single shared environment where they can
easily and affordably access massive storage, digital asset management
capabilities and essential on-demand applications and resources,” Wilson
continued. “By leveraging cloud computing, the MuseWorx platform can
support the millions of marketers we expect to be using the system within
the next six months.”
The MuseWorx
Marketing OS includes a rich, collaborative environment for defining,
managing and tracking projects and recording the activities of all
contributors, no matter where they’re located. It provides the ability to
share and collaborate on rich media assets regardless of their size or
original format. Users have a single view of all brand assets and
activities on the system to measure progress against go-to-market
strategies. MuseWorx will also incorporate other enterprise-class
automation applications and tools, such as CRM, analytics, email, and
others.
About MuseWorx
MuseWorx™ is a global leader and innovator in on-demand marketing
automation, creative process improvement and brand asset management. Its
breakthrough Marketing Operating System™ uses the limitless potential of
“cloud computing” to transform disparate and disconnected go-to-market
functions, processes and resources into a cohesive, collaborative force for
impacting business value and outcomes.
The powerful plug-in platform from MuseWorx enables any marketing
application, content element, digital asset or media file to be universally
available, readily exchanged and centrally managed and secured on a global
scale. Embraced by more users than any other marketing automation system in
the world, MuseWorx is delivering its on-demand marketing automation
services in an accessible and cost effective way for all levels of
business.
About Images.com
Images.com’s mission is to represent Illustrators, Photographers and other
visual image creators in today’s highly competitive professional digital
licensing market. We offer the world premier illustration collection,
outstanding high concept photography and royalty free images.
Headquartered in New York City, the company represents more than 1000 of
the world’s finest illustrators and over 450 top photographers. We offer
direct sales and or distribution in over 50 countries and our ecommerce
enabled site allows creatives anywhere in the world to access our content.
Our brands include the Stock Illustration Source (SIS), Stock Illustration
RF and Graphistock; they are among the best known and well respected
companies in our field. We also offer the premier illustration Assignment
business; including timely, custom, and unique assignment work from over
700 of the illustrators featured on our site.
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